Manic Monday – A Year of Highs and Lows

Midnight Musings from our CEO

It has certainly proven to be an interesting year for the Thompson Okanagan and as with all years, I suppose, it has had some good and bad moments.

One cannot reflect on the past year without recognizing the many challenges our stakeholders have coped with as a result of many natural occurrences ranging from severe high water, overland flooding, landslides as well as significant wildfire and smoke.

We have all worked together to try to mitigate the effects of these events and to draw attention to the many positive and unique aspects of the region that can be enjoyed outside of traditional high season periods.

Our marketing team has worked with some of the areas that have been affected this year and most recently produced an outstanding video for our Boundary Country who are still recovering from their floods this past spring.  This video is an excellent example of working in collaboration to assist an area and community with beginning to rebuild their messaging.  Please take the time to watch and share this video as we all continue to work closely to build a strong and successful tourism industry, which we know contains highs and lows.


A Few Highlights from this Week’s News Centre…

Last week was pretty special as TOTA  took home “The Responsible Tourism Destination Award” at the World Travel Awards, hosted this year in Lisbon (read more); It’s hard to think about April when it is just the beginning of Ski Season but Fest Of Ale tickets are now on sale and they will go fast; maybe something to pop in a Christmas Stocking (read more); Just a short time to enjoy the early bird discount for space in this years Route 97 Guide; book before December 20th to take advantage of the great rates (read more)

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

All News