Manic Monday – We can make history, we will make history, we are making history, together!

Midnight Musings from our CEO

After 2 years of working in collaboration, we could not have been more proud than hearing Indigenous Tourism Association of Canada (ITAC) CEO Keith Henry announce that Kelowna and the Thompson Okanagan as next year’s location for the International Indigenous Tourism Conference. While Kelowna will play host to the meetings make no mistake this will be a regional initiative that will see our three Indigenous Nations of the Syilx, Secwepemc, and Nlaka’pamux showcasing the history, culture and most importantly the future of their communities going forward. Working closely with Chiefs and Councils, Indigenous Tourism BC, Tourism Kelowna and of course the entire team at ITAC we believe we can showcase to the world the importance of a unified and progressive approach as we build a tourism product and the associated experiences that are inclusive, authentic, respectful, and build economic strength and sustainability for our collective tourism industry.

We all have a lot of work ahead in the coming year to ensure that this conference not only highlights the region and our Interior Salish people but brings together an insightful and inspirational program that will set the tone for the future.

Plan to be in Kelowna next November, or better yet join us over the next 12 months, as we prepare to welcome upwards of 1,000 delegates to the 2019 conference. We can make history, we will make history, we are making history – together!


A Few Highlights from this Week’s News Centre…

This is it…the last few days to register for this year’s TOTA AGM and Summit to join us, register today. After working closely with ITBC and our Regional Indigenous Specialist, Greg Hopf, over the past several years, it was encouraging to see the a new recent study that indicates consumers are spending more than $705 million annually at Indigenous operated businesses in the province (read more). Start planning now for go2HR’s Student Industry Rendezvous taking place January 25, 2019 in Vancouver; for information and how to register, read more. It is always fantastic to see the diversity of awards that our stakeholders receive and last week it included Monte Creek Winery winning the TRU Faculty of Adventure, Culinary Arts & Tourism and Tourism Kamloops Tourism & Hospitality Award (read more); Chef Rod Butters taking home silver in Toronto for his acclaimed new cookbook (read more); and  Three Ranges Brewing Company, located in Valemount, who won first place in the North American IPA beer category at the 9th Annual BC Beer Awards (read more).

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

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