Midnight Musings from our CEO
When the horn blew to mark this years TOTA Annual Golf Tournament it was unlike any tournament we have held in years prior.
When I challenged our TOTA team to put Sustainability messaging at the forefront of all that we do going forward, including the Golf Tournament, they not only met but exceeded my expectations.
They quickly noted that as a golf course has 18 holes what better way to showcase each of the UNWTO’s 17 Sustainability Development Goal (SDG’s) areas and utilize the last hole to feature our Biosphere Responsible Tourism Designation.
The result was a day not only filled with its usual share of networking and laughter but an opportunity to provide new insights and learnings along the way. And thanks to our Accessibility Specialist every golfer also had the chance to understand what it felt like to tee off using a piece of specialized equipment known as a paragolfer; this actually resulted in some much improved drives!
Thank you to all of the many sponsors who contributed to the success of this year’s event and assisted us in telling a sustainability story along the way. We were thrilled to be able to have many partners and sponsors return and to welcome numerous new organizations.
To all of those individuals and organizations that registered and participated in the TOTA tournament, a heartfelt thank you, this event would definitely not take place without your continued support!
On a personal note, my thanks to all of our TOTA team who worked many hours in addition to their ongoing work to ensure the day was very special.
Drive for Sustainability, a passion that you will continue to hear more and more about and a vision we are not going to be backing down from.
It was a tournament that we will remember for a long time to come and far more than just another TOTA Golf Tournament.
Read all of this week’s News Centre stories at news.totabc.org
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