Manic Monday | Not Another Travel Website…

Midnight Musings from our CEO

The team at TOTA are very excited to announce that our new site,, will go live today and we look forward to our industry stakeholders and partners taking the time to review this site and provide us feedback.

This consumer-facing site has been created, not as a travel website, but rather a medium by which we are able to more fully convey our message of sustainability; its importance and significance to our region and how our collective efforts are aligned to ensure the Thompson Okanagan grows tourism in a responsible and sustainable manner. will be highlighting tourism stakeholders, their stories and initiatives, taking place throughout the region that are helping to inspire and assist us in collectively moving forward the 17 Sustainable Development Goal areas, as outlined by the UNWTO. The site will also provide an opportunity to showcase communities and stakeholders who have shown their long term support of the region’s economic, social and environmental sustainability, by formally agreeing to participate in the Biosphere Adhesion program as Committed Companies. is not another regional travel website, but rather a portal that will allow the region to showcase a much deeper and richer story of who we are and what we stand for as a destination.  Whether showcasing sunscreen products that protect the skin while simultaneously protecting our lakes; or highlighting wineries that grow produce within their vineyards, for distribution to regional food banks, there are incredible stories to be told around the region that we know, can and will, set us apart in the competitive world marketplace.

We encourage you to visit, we encourage you to get involved through the Biosphere Adhesion Program, we encourage you to send us your stories of Sustainability.

For more information and to get involved contact Ryan Scott, Digital Marketing Specialist at or (236) 361-4431.


A Few Highlights from this Week’s News Centre…

The TOTA Annual Golf Tournament is taking place this week, Thursday August 30th, at Black Mountain in Kelowna. While we are very close to having a sold-out event there are a couple of spots available if you haven’t yet registered. Registration will close at the end of the day tomorrow, Tuesday, August 28th, so don’t miss out on what we believe will be one of our best tournaments ever. To register, go to our website; As part of our News Centre, we are pleased to have added a Research Section where we will be posting new and relevant data that we believe will continue to assist stakeholders in identifying and attracting new visitors to the region.  This week you can find information from Destination BC on the Thompson Okanagan Regional Profile (read more); SuperHost is back and better than ever! go2HR recently announced the release of a new and updated SuperHost program which will be available in classroom and online. TOTA is pleased to be working closely with go2HR on this initiative and in bringing these programs to the Thompson Okanagan. More information will be forthcoming in the next few weeks however to find more on the SuperHost program go to (read more).

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

All News