Destination BC: Thompson Okanagan Regional Profile (2017)

Read the Full Profile Here: Thompson Okanagan Regional Profile (2017)

The Thompson Okanagan Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Top Markets for the Thompson Okanagan
BC residents make up the largest share of overnight visitation (61%) and spending (44%) in
the Thompson Okanagan region. Alberta residents make up the second largest share of overnight visitation (19%) and spending (28%).

Trip Characteristics by Origin

The Thompson Okanagan received 3,721,000 overnight visits in 2014 and generated over $1.4 billion in related spending. Domestic overnight travellers accounted for 85% of visitation and 83% of related spending. International travellers accounted for 15% and 17%, respectively.

On average, travellers to the Thompson Okanagan region stayed 3.6 nights and spent $105 per night. BC travellers stayed 3.0 nights and spent $90 per night during their trip. Other Canadian travellers stayed 4.9 nights and spent $123 per night.

Overnight vs. Same-Day Travel

Same-day travel encompasses travellers who enter and leave a destination (i.e. region) in less than 24 hours. Same-day travellers accounted for 56% of visitor volume and 19% of visitor expenditures in the Thompson Okanagan region.

For more research information by Destination BC, Visit: https://www.destinationbc.ca/Research.aspx

For more research information by TOTA, Visit us online at: https://totabc.org/research/

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