As part of Destination BC Explore BC Program, FREE point-of-sale (POS) materials are available to industry for displaying and distributing to BC residents and visitors. In 2018, Destination BC continues to encourage BC residents to travel within BC during the shoulder season which is April-June and September-November. This presents an opportunity for us to motivate BC residents to explore more of what their province has to offer for leisure getaways and vacation experiences.
A primary objective of this campaign is to encourage sharing and advocacy via #ExploreBC by residents for global reach and impact. The point-of-sale kits help encourage the use of the hashtag and showcase as many diverse BC products and experiences as possible. It’s simple for consumers – they know wherever they go in BC, they should use #exploreBC– the more global exposure for the entire province, the better for all of us!
There are 4 kit sizes – x-small, small, medium, and large. Included in the kits are 8 types of postcards, 1 sticker, and a #exploreBC window decal. To order your FREE kit, please go to http://www.destinationbc.ca/Marketing/Consumer-Marketing/Order-Form-POS-Kits.aspx