Travel Penticton, Tourism Summerland and Discover Naramata launch exciting new ‘Chain of Events’ tourism marketing campaign

This week sees the launch of an exciting new tourism marketing campaign called “Chain of Events”. The project is a collaboration between Travel Penticton, Tourism Summerland and Discover Naramata with funding and support from Destination BC.

“The ‘Chain of Events’ project actually started a couple of years ago and focused on promoting cycling activities, particularly in the shoulder seasons” said Thom Tischik, Executive Director for Travel Penticton. “ We soon learned that the cycling enthusiasts visiting were also interested in other activities, such as culinary, arts & culture or wine touring so we decided to expand the ‘Chain of Events’ concept.”

In April, 2018 the three partner communities got together and resubmitted a proposal to Destination BC that would see the ‘Chain of Events’ project take a fresh new direction.

Project Co-ordinator, Charnock explains, “We have developed a series of itineraries and signature experiences for each community,  geared towards four specific traveller types: The Adventurer, The Athlete, The Foodie and The Family”. “Many of the visitors to our region only have a few days to spend here and this is a great way to help them get the absolute most out of their stay.”

The ‘Chain of Events’ itineraries have also been really well received by national and international media, as they provide a clear outline of things that make each of the partner communities unique and appealing consumers.

Over the summer ‘Chain of Events’ will be promoted at local visitor centres and via the new website – and Facebook page  During the fall and winter there will be digital and print campaigns offering package deals to encourage visitation in the quieter tourist seasons.

If you would like to find out more about ‘Chain of Events’, please contact:

Jo Charnock
Project Co-ordinator
Travel Penticton

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