Read the full report here: Influences on Diner Decision-Making
Key Highlights include:
- More consumers than ever use and trust online review sites and social media for recommendations on where to eat – both at home and while traveling.
- The vast majority of respondents reported basing a dining decision off of an online review, with up to 72% in some markets also noting they have been influenced by restaurant photos.
- Survey results reveal that diners are increasingly turning to their mobile devices to find restaurants while on-the-go, with up to 79% of respondents in some markets reporting that they regularly research restaurants nearby via their phones.
- The majority of respondents reported a desire to make reservations online and order food delivery both at home and while traveling.
The “Influences on Diner Decision-Making” survey leverages the findings of more than 9,500 international diners in Europe and the United States who participated in a May 2018 CVENT panel (US: 1,723; UK: 2,242; FR: 1,013; ES: 1,233; IT: 3,572). Respondents are consumers registered with TripAdvisor who agreed to complete company-sponsored surveys through CVENT. Consumers are not compensated or incentivized to participate.
For more research information by TripAdvisor, Visit: https://www.tripadvisor.com/TripAdvisorInsights/key-research
For more research information by TOTA, Visit us online at: https://totabc.org/research/