Think with Google presents: Digital assistants and the future of emerging technology in Canada

Watch the Research Video here: Digital assistants and the future of emerging technology in Canada

The digital assistant—already being used by 17% of millennials—is poised to reshape Canadians’ lives in the coming years by helping them navigate the internet more naturally than ever before.

Key Highlights Include:

  • 89% of Canadians 16+ use the internet. Globally, 77% of people 16+ use the internet
  • 55% use search engines
  • 50% visit social networks
  • 44% watch videos online

Mobile Insights:

  • 84% of users between the ages of 16-24 years old access the internet using their smartphones
  • 91% of users between the ages of 25-34 years old access the internet using their smartphones
  • 85% of users between the ages of 35-44 years old access the internet using their smartphones
  • 68% of users between the ages of 45-54 years old access the internet using their smartphones
  • 44% of users 55+ access the internet using their smartphones

For more research information by Think with Google, visit: https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/

For more research information by TOTA, Visit us online at: https://totabc.org/research/

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