Midnight Musings from our CEO
After almost seven years we said farewell to our friend and colleague Howard Grieve, who officially retired from TOTA and his role in Travel Trade and Media this past Friday, June 29th. Howard was a dedicated tourism professional whom we all enjoyed working with and who will be missed by our entire team, his associates at Destination BC, and by all of our many tourism stakeholders around the region. We know in the coming weeks and months Howard will be found out travelling the region on his motorcycle and checking in on many of you to see how things are going. He may be retired, but we know tourism is in his blood and he will never be far away.
As difficult as it was to say our goodbyes to Howard we are also very pleased to be announcing two new members to our TOTA family who we know will continue to help move us forward not only Travel Trade and Travel Media, but in the Digital and Social space as well. Please help us in welcoming Carla Young, Travel Media and Digital Marketing Specialist, who has recently moved to the Okanagan from Regina where she had worked with Tourism Saskatchewan. Also joining our team is a face that many in the industry will be familiar with, Ingrid Dilschneider, who has accepted the position of Travel Trade and Digital Marketing Specialist. Ingrid, as some of you will know, has lived and worked in the region for many years and most recently was a business development manager at Predator Ridge Resort.
We know you will support both of these individuals in their new endeavors and look forward to watching them continue to develop relationships with our communities and stakeholders and to find new and innovative ways to bring our products and services to the Travel Trade, Travel Media and the online Digital and Social world.
And so we say…. “Bon Voyage ……and…..Welcome Aboard”
Carla Young, Travel Media and Digital Marketing Specialist
Carla comes to TOTA after 12 years at Tourism Saskatchewan. Her roles have ranged from travel counseling, travel media, travel trade and digital marketing. Her experience in Saskatchewan has given her a deep knowledge of the tourism industry and tourism marketing trends. Carla is excited to get to know the Thompson Okanagan region and to bring her skills to the team.
Ingrid Dilschneider, Travel Trade and Digital Marketing Specialist
From luxury resorts and wineries to one of the Thompson Okanagan’s signature golf resorts, Ingrid Dilschneider has worked with some of Western Canada’s best-known tourism products.
Ingrid’s 35 years of experience in hospitality, with such brands as Fairmont, Delta, and Mission Hill Family Estate, included positions in marketing, communications, special events, and operations. She’s probably best known for her eight-year tenure as the Director of Business Development at Predator Ridge, one of Canada’s top golf communities. The Vernon-based development is home to two championship golf courses, a luxury resort, and more than 700 year-round homes.
In addition, Ingrid’s passion for tourism led her to be heavily involved in both Municipal, City and Provincial tourism boards where she worked hard to ensure tourism remained a top priority in all sectors. Her most proud accomplishment in this realm was being part of the Tourism Industry Association of BC Task Force, where they worked with industry to help mold what is now Destination BC.
In the summer of 2017, Ingrid began a new chapter in her life, launching her own marketing and special events company where she specialized in affordable marketing services for small businesses. Her company’s success reflects her hard work while helping her clients maintain their passion for their product while she navigated the mysteries of marketing for them.
A Few Highlights from this Week’s News Centre…
Happy Canada Day Weekend! From all of us at TOTA we hope this first weekend of our full summer season was busy and safe for all those travelling. We were very happy to have been traveling ourselves last week to Clearwater and Kamloops regarding our Biosphere designation and stakeholder adhesion opportunities. Thank you to Kamloops Matters for their great article on our meeting and what we are trying to accomplish (read more); for more on Biosphere Adhesion contact Ellen Walker-Matthews or Mike Overend in our office. What are the trends for the future? Expedia has just released a multi-generational travel trend study with some interesting insights (read more); Congratulations to Ingrid Jarret, one of our regionals thought leaders who was awarded hotelier of the year (read more).
THE VOTING CONTINUES: WORLD TRAVEL AWARDS; You can still cast your vote for TOTA in the upcoming World Travel Awards under the category of Responsible Tourism. YOU get to be the judge and help put our region in the forefront of international markets. To register and vote for the Thompson Okanagan go to (read more).
Read all of this week’s News Centre stories at news.totabc.org
Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region. Be sure to use #route97 and #explorebc when posting your tourism shots and stories.