Manic Monday – It’s all in the messaging

Midnight Musings from our CEO

We have been here before and not that many months ago. Our lakes, rivers, and streams are rising and many of our communities throughout the Thompson Okanagan are facing significant challenges with high water, road closures, and evacuations. These are real and serious situations and we all need to help and support our friends and neighbours in any way we are able. Safety of all concerned is everyone’s first and foremost priority.

It is also a priority that we provide accurate and succinct reporting of the current situation through all of our various modes of communication.  Ensuring business websites, social channels, media messaging, and day to day conversations with guests, colleagues and friends provides clear, concise details and information benefits us all.

We are once again on the cusp of an important and very busy spring and summer season for our regional tourism operators. Sensationalizing stories and overstating the facts will negatively impact many of our businesses – both small and large. Key messaging should continue to invite visitors to the region, reconfirm all there is to take part in throughout the area, and identify the many access routes that are unaffected by closures.

Quite simply we can do this right or we can fail, it is all up to our collective abilities to communicate!  It is all in the messaging; the appropriate use of language always with a priority to keep visitors safe, present the facts, stick to the truth and understand the power in words and photos…..your words, your photos and those of the media.


A Few Highlights from this Week’s News Centre…

With our Rivers and Lakes rising it is imperative that you check with local authorities before recreating on waterways in many parts of the region. We encourage everyone to take part in BC Boating week May 14th -19th to learn more about having fun and staying safe on the water (read more). This past week, the BC Government announced name changes to three provincial parks that reflect the history and culture of the areas. One of these parks is located in the Shuswap area of our region (read more). Anyone that is an entrepreneur (and we know we have many in the Thompson Okanagan) understands just how challenging it is to run your own business and a family business is just that much more difficult. Celebrating 85 years as a family owned and operated company is more than a significant milestone and Davison Orchards in Vernon are doing just that. Congratulations to all of the Davison Family who have continued to innovate, educate and provide an exception experience for our visitors year after year (read more).

It may seem a bit soon to be planning for the Annual TOTA Golf Tournament but it is time to save the date as this year’s event is going to be one that you won’t want to miss. We are thrilled to announce that our annual tournament will be held on August 30th at Black Mountain in Kelowna. Clear your Calendar and make plans to join us. Registration opens soon!

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

All News