Travel Trade Sales Calls

Team Thompson Okanagan visits Greater Vancouver Receptive Tour Operators to promote group and FIT to the region.

Thompson Okanagan Tourism makes regular sales trips to promote new product and group and FIT itineraries to greater Vancouver-based RTOs. Howard Grieve, Travel Trade and Media Specialist for TOTA accompanied by Lisa Strachan, Director of Destination Development and Travel Trade, and Thom Tischik, CEO of Travel Penticton spent two days criss-crossing the lower mainland to stop in and present new export-ready product, train RTO staff and answer questions. These sales trips are effective in keeping our region top of mind for travel planners. Subsequent follow up communications further engage the receptive operators and solidify business relationships.

Team TOTA has included Tourism Sun Peaks and Tourism Vernon in the past and sales calls are being planned for the fall of 2018 and additional regional partners will have an opportunity to join if they wish to expand the travel trade business to their community.

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