Australia Travel Trade Representatives Visit The Thompson Okanagan

Travel Agents from Australia visit three Thompson Okanagan Ski Resorts

Destination BC and the Thompson Okanagan Tourism Association in partnership with local stakeholders Big White, Silver Star and Sun Peaks hosted a mega familiarization fam at the three regional ski resorts. Called a “BC Mega Famil”, this was the largest famil that Sno’n’Ski Tours are running, with 30 agents across Australia attending, visiting 4 resorts in 8 days during March 2018. TOTA assisted with hosting the group and Howard Grieve, Travel Trade and Media Specialist for TOTA joined the group in Sun Peaks for a dine around the village.

The purpose of this activity is to increase sales over the vital August-November selling period, through agent support and promotion, buying group consumer promotion and a strong direct marketing campaign. The goal is to increase sales over this period by 100% on the previous year.

The main focus was to encouraging agents to book their clients to the BC resorts, resulting in educational opportunities for the top sellers. The agents took advantage of the great Air Canada flights with the intent to promote these flights over other non-Canadian destinations.

In addition to skiing and hotel site inspections, the Travel Agents enjoyed non-ski activities including snowmobiling, ice fishing, tubing, skating, and more. Conditions were amazing and all participants left with a great education on the high quality and world class calibre of the winter experience in the Thompson Okanagan. The groups final stop was in Whistler.

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