Record-breaking holiday season at Big White Ski Resort boosted by international visitors

For the second year in a row, Big White Ski Resort is coming off of its busiest Christmas season in history. This year, the success is due to international visitors from Australia who took advantage of new nonstop service from Brisbane, Sydney, Melbourne to Vancouver and onto Kelowna. “Skier visits were up 4.1% while food and beverage numbers were up 12.8% over this traditional busy period”, commented Trevor Hanna, Vice President of Hospitality at Big White Ski Resort Ltd. According to Big White’s Central Reservations team, the resort welcomed 495 more Australian guests this year than during last year’s holiday period.

Big White Ski Resort Ltd. employs over 1,090 full-time team members during the winter season who worked over 90,000 man hours an increase of 3.5% during the two-week holiday period. Wage dollars paid was up 4.1% during the same period and staff numbers overall were up 2.3%.

As Kelowna International Airport (YLW) is breaking new passenger records, Big White’s Central Reservations Airport Shuttle handled 4,385 airport transfers between Big White Ski Resort and Kelowna breaking last year’s record by over 800 passengers. The Big White Water and Sewer Company reported an increase of 2.2 percent increase of water used during the holiday period which broke last year’s all-time record. “It’s interesting to note that when the mountain is full of overnight guests (approximately 17,000) the water that comes out of your shower head was in our reservoir between 6 and 18 minutes earlier depending where you’re staying on the mountain”, commented Michael J. Ballingall, Senior Vice President of Big White Ski Resort Ltd. “We boast some of the freshest water anywhere in the world as it comes from Rhonda Lake which is 6,812ft. above sea level and at the bottom of our world famous Cliff run”.

The award-winning Big White Ski & Board School taught over 7,000 kids at the Kids Centre with 1,104 first time skiers and snowboarders attending lessons during this period.

Contributing to Big White’s successful holiday period were two massive events – 1) the largest Coast Capital Savings Cruz the Blues in event history with 1,567 participants and 2) the Molson Canadian Olympic Team Send-Off, which was the largest event in Big White history and saw over 6,000 people in the Village during the concert. December 28-29, 2017, Big White’s Coast Capital Savings Cruz the Blues saw over 1500 participants and on January 6, 2018, the Molson Canadian Olympic Team Send-Off hosted over 6000 fans.

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