TOTA meets with over 50 Travel Trade businesses to promote new products and itineraries in the Thompson Okanagan
Thompson Okanagan Tourism Association recently attended Canada’s West Marketplace held November 13 -1 5, in Victoria BC. Glenn Mandziuk, CEO and Howard Grieve, Travel Trade and Travel Media Specialist for TOTA attended and met with buyers over the 1.5 days of BC appointments.Most revealing and positive were the reports of growth in business expected for 2018 and beyond. Follow up is ongoing with a focus on new products and opportunities generated by capacity issues in Banff and Jasper in the peak season.
117 Buyers represented by 149 delegates attended the show and 149 BC Sellers attended with 27 from the Thompson Okanagan region.
The Canada’s West Marketplace (CWM) trade show is a partnership between Travel Alberta and Destination British Columbia. Now in its 30th year, this annual travel trade show brings together the following delegates in a proven business exchange format:
- Buyers – international and domestic travel and tour operators
- Sellers – Alberta and British Columbia tourism suppliers
- CWM Partners – Destination BC and Travel Alberta representatives
- Destination Canada representatives
- Airline representatives
This three-day, four-night event combines appointments, social events, networking opportunities, and pre/post familiarization tours into an intensive, but highly productive industry forum.
The trade show is divided into two separate appointment sessions – one for Alberta Sellers and one for BC Sellers. There are 50 appointments per session, each 10 minutes in length, with a two-minute changeover between appointments.
Appointments between Buyers and Sellers take place during these two sessions. The appointment schedule is determined by matching appointment requests made by both Buyers and Sellers and is finalized prior to the trade show. Additional appointments can be scheduled on-site.
Buyers are seated in booths for both appointment sessions, and Sellers circulate the marketplace floor for their appointments.