Manic Monday – If you want to go far, go together

Midnight Musings from our CEO

The above title is taken in part from an African Proverb;  “if you want to go fast, go alone, if you want to go far, go together”.

These words so clearly underscore the importance of developing partnerships and the need for our tourism industry to work together to ensure our far reaching success.

An excellent example of this type of collaboration is Canada’s West Marketplace which was held last week in Victoria. This travel and business exchange is the result of Destination BC and Travel Alberta working in cooperation to bring their travel trade operators to Canada for meetings on an annual basis.  Now in its 30th year, invited operators take part in a series of one-on-one meetings with stakeholders from both provinces over the course of four days.  In addition, operators are able to experience firsthand many of the products they are representing through pre and post familiarization trips. This annual event is built on a recognition by all parties of the tremendous value and synergy of working in partnership.

Our TOTA team also believes in the critical importance of building partnerships with each of our DMO’s as well as our stakeholders.   Over the past few years we have also been pleased to have worked on unique alliances organizations including  go2HR, AtBC, and GreenStep, to name but a few.  We also work closely with our  three major corporate partners including Air Canada, TELUS, and YLW without which we could not accomplish many of the goals that we view are critical in moving the tourism industry forward in our region.

In the months to come, we will continue to look for both traditional and non-traditional partnership opportunities, ones where both parties can clearly see value in working collectively and aligning with the tourism industry.  We encourage you to do the same by building strong ties to your DMO’s as well as other industry stakeholders and TOTA.

The value of working together can not be understated, we have far to go and each of us needs the other to get there!


A Few Highlights from this Week’s News Centre…

Congratulations to Peter Armstrong, Founder and CEO of Rocky Mountaineer who we are pleased to say will be inducted into Business Laureates BC Hall of Fame. Peter and his organization have created one of our countries most Memorable Experiences growing it from a very small enterprise in 1990 into a world renowned tourism experience (read more). Tis’ the season and there are many events happening around the region including this year’s Light up the Vines in Summerland taking place November 24th and 25th following the Festival of Lights on November 23rd (read more); Kamloops Community Band will help you get into the festive mood on December 7th with their “Up to Snow Good” event (read more); and Silver Star announced its Nordic Trails are open as of this past weekend, time to get out your skis, snowshoes and fat bikes (read more)!

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

All News