Manic Monday – Destination Development starts with every stakeholder

Midnight Musings from our CEO

“The Whole is Greater than the Sum of Its Parts” – a phrase often attributed to Aristotle and certainly one that has stood the test of hundreds of years. Its philosophy as accurate today as it was when first quoted.

The online definition is quite succinct and referenced below:

It means that there is such a connection among individual items that it is better than what each one would be on its own. This is known as synergy – the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements contributions.

The implication of this statement is never more true than in the delivery of the Tourism Experience. The connection between individual items within your own organization collectively creates the full impression on the visitor and each touchpoint can serve to either continue to amplify the positive or conversely the negative opinion of their overall experience.

Similarly, this continues to be true as a visitor moves through a community or a region. Regardless of the size or scope of the tourism product, providing the guest with exceptional and often unexpected service at every level helps to build a stronger tourism industry and add an extra level of marketing for the destination that would not otherwise occur.

It is, however, every stakeholder’s responsibility to take a role in ensuring quality delivery and creating an environment of exceptional service and truly memorable visitor experiences.

Over the past several years Destination BC (DBC), with the local support of TOTA, has been providing stakeholders with the Remarkable Experiences workshops. This program, which is offered over two full day sessions followed by an hour and a half of one on one coaching, is an excellent first step in taking an active role in the development of this destination.

The next session will be starting this December with the first two day workshop on December 5 and 6 followed by the second two days at the end of January.  Register Now

I not only encourage you to register yourself, or a member of your team, in this program, but I challenge our entire region to see how many “Remarkable Experiences Graduates” we can have in the course of the next few year.  As of now, after just 3 intakes we are very pleased that over 60 stakeholders have gone through the program and the feedback has been exceptional.

We are greater than the sum of our parts, and we believe strongly that programs like DBC’s Remarkable Experiences will help make a difference for your employees, your business, your community and, most importantly, your guests.

Watch videos of previous Remarkable Experiences workshops.


A Few Highlights from this Week’s News Centre…

It is hard to believe that we are half way through November already but there are still a lot of activities happening around the region all month long. Join go2HR for their Occupational Health and Safety workshop on November 17th in Kelowna (read more); XC105 Nordic Festival is coming to Sovereign Lake Nordic Club and Silver Star Mountain Resort Ltd in Vernon, BC, November 23rd – 26th (read more); Festival of the Trees at Mission Hill commences on November 24th and runs through January 5th with proceeds going to the BC Children’s Hospital Foundation (read more); and the Kamloops Wine Trail Holiday Open House November 25 and 26th (read more); to name but a few. Remember to upload events that are happening in your area to our TOTA news centre) and to the Events Calendar.

Read all of this week’s News Centre stories at

Keep following and contributing to TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region.  Be sure to use #route97 and #explorebc when posting your tourism shots and stories.

All News