Manic Monday – We’re heading east….

Midnight Musings from our CEO

….and we’d like you to join us!  This year we are taking the Thompson Okanagan Region on the road to assist our regional tourism stakeholders with next year’s employee recruitment and we are starting in October!

The Thompson Okanagan is an ideal location for students and graduates of hospitality, business, and culinary programs in our neighbouring province to consider as a place to launch their careers and we think it is imperative we bring that message directly to them. With that in mind go2HR and TOTA are jointly spearheading an initiative to meet with students at SAIT in Calgary, NAIT in Edmonton and Olds College in (you guessed correctly) Olds, Alberta this fall. We plan to get a jump on the competition by bringing job opportunities to their attention early.

Armed with a toolkit of ideas and information we want to make sure we are their region of choice as they consider summer employment or hopefully something more long-term.

Staffing shortages at all levels are a concern across our industry today and for the foreseeable future and go2HR together with TOTA are working on a variety of initiatives including this one to put tourism and the region at the top of job seekers consideration list. In addition to the Alberta trip we are currently working on a tourism recruitment video with supporting brochure that speaks to both the youth and boomers; meeting with our regional tourism advisory committee on a quarterly basis to actively identify and problem solve employment challenges; and planning a spring regional tourism job fair.  The challenge is immense and daunting, however, we believe with creative approaches and collaboration it is not insurmountable.

Interested in getting involved? There are a number of ways to participate including joining us this fall in Alberta. Space for the trip is limited, however, with a core group of employers representing a variety of tourism opportunities we know we can make an impression and drive interest.  If you can’t attend in person be sure to begin uploading job opportunities on the go2HR Job Board.

For more information go to our News Centre or contact Ginger Brunner at

We’re heading east to bring them west….and we want you to be part of the movement!


A Few Highlights from this Week’s News Centre…

So many industry stakeholders are finding unique ways to assist those affected by this summer’s wildfires and one excellent initiative is being undertaken by Bead Trails. They have this week announced that 100% of the funds raised from the sale of their “fire department shield” bead will be donated to the Red Cross Relief fund (read more); Staff housing an issue? Sign up for the Mobilize webinar on August 17th for some helpful tips (read more); It’s Roots and Blues time again and if you have never been, make time to head to the Shuswap August 18, 19 and 20 for this outstanding musical weekend (read more). If you have not yet completed our economic impact survey there is still time to let us know how this summer’s wildfires have affected your business. Fill out our our Economic Impact survey and let your voice be heard.

Don’t Miss Out….There are just a few spots left for this year’s TOTA Golf Tournament taking place August 29th, 2017 at the picturesque Course in the Alpine at Sun Peaks Resort.  .  All registered participants are eligible to win 2 passes on Air Canada to anywhere they fly in North America including Hawaii. To register for this year’s tournament go to our website.

Read all of this week’s News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use #route97 and #explorebc when posting your tourism shots and stories from around the region.

All News