The identity of BC wine

The wine industry in B.C. is thriving and UBC’s Okanagan campus is bringing the wine industry dialogue into local communities this summer.

They are doing an “exhibit trail,” or multi-lcoation exhibition, at wineries throughout the province. The name of exhibition is Refractions: Appreciating the British Columbia wine territory; the goal of it is to encourage residents and visitors to explore the B.C. wine territory and its impact on regional development.

“We use visual elements such as photos and collage to stimulate thinking and discussion,” says Roger Sugden, Dean of UBC’s Faculty of Management and lead researcher on the project. “We hope that through the exhibition, people will deepen their appreciation of the wine territory and their understanding of the different elements that contribute to its success.”

The exhibition features archival and contemporary photographs, poems, quotes, art installations and collage.

Seven wineries, listed below, across B.C. are taking part in the exhibition.

  • Cherry Point Estate Wines (Vancouver Island).
  • Northern Lights Estate Winery (Prince George).
  • Okanagan Crush Pad (Summerland).
  • Quails’ Gate Winery (Kelowna).
  • Summerhill Pyramid Winery (Kelowna).
  • The View (Kelowna).
  • Tinhorn Creek Vineyards (Oliver).

The exhibition connects participating wineries in a trail-like journey, providing the possibility for people to experience specific pieces at different sites.

For more information, or a map of the exhibition, click here.

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