Manic Monday – “After 16 years”….

Midnight Musings from our CEO

Enough said…you know the rest of that sentence as the media has been saying those words continuously since prior to last Tuesday when the NDP/Green coalition replaced the Liberals after (yes, here it comes again) 16 years of rule.

There is a whole new slate of individuals in Victoria, each determined to make a difference in our province as those who came before in the Liberal government also wished to do. Regardless of your political views, I am sure that most will agree each of the newly appointed ministers are coming into their roles with the best of intentions.

The thing that I am always amazed at, and quite frankly very proud of, during these times of transition in our country is how there has always been a “peaceful transition” of power. This is not something we should take for granted and certainly not something that occurs around the globe; it is both notable and newsworthy.

The coming weeks will be challenging for the new government as they come to terms with many of the critical issues in our province not the least of which are the effects of the current Wildfires. TOTA will be ensuring that the ministers who are responsible for Tourism, Economic Development, Indigenous Relations, Transportation, and Forest, Lands and Natural Resources are made aware of our regional challenges and expectations for the future as a tourism industry.

“After 16 years”….life will be different, but as always we will work hard to ensure our region is top of mind with our new government and ensure our industry’s messages continue to be elevated.


As the Wildfire situation continues around the province and many of our residents remain under evacuation order we want to thank all of those that have opened their homes or businesses, prepared food, provided snacks and beverages and in general offered countless hours of support. Are thoughts are will each and every one affected.


A Few Highlights from this Week’s News Centre…

It is always surprising that after waiting all year for summer it is here and almost gone so very quickly.  There is still time to enjoy some great summer events but don’t wait too long or you may be disappointed. These are just a few of the many activities happening around the region this summer, we hope you can find time to pause for a moment and enjoy one of them. How can anyone not want to go to the Mile High Wine and Food Festival happening at Silver Star on August 11th (read more); and on August 12th Black Hills is spicing things up by inviting a Vancouver DJ to their Midsummer Night’s Soirée (read more); Enderby will be hosting an Arts Festival July 29th (read more) and Liquidity is welcoming an new installation from Canadian Artist, Tim Okamura, as part of their ongoing Canada 150 celebrations (read more).

Join us for this year’s Golf Tournament August 29th, 2017 at the Golf Course in the Alpine at Sun Peaks Resort.  All registered participants are eligible to win 2 passes on Air Canada to anywhere they fly in North America including Hawaii. To register for this year’s tournament go to our website.

Read all of this week’s News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use #route97 and #explorebc when posting your tourism shots and stories from around the region.

All News