Manic Monday – Lately I have a new appreciation for farming…

Midnight Musings from our CEO

As we grapple with Mother Nature and her most unusual weather patterns I recognize more than ever the correlation between tourism and farming.  Ever dependent on the perfect conditions it seems that lately there is either too much rain, snow or cold closely replaced with too much heat, extreme heat. Winds wreaking havoc on the lakes, rivers and shorelines are followed by the complete absence of a breeze. So many of our tourism operators are at the mercy of weather conditions which can render ski hills devoid of snow or lakes devoid of boats. And like our farming community a bumper crop can quickly crumble based on weather and what looked like the “best season on record” can change in minutes with the closure of a road or even a bridge. As the saying goes…”men plan, God laughs”….

But … like our agricultural friends when faced with adversity we pull together, we look out for each other and support each other through what ever means it takes. We pitch in, roll up our sleeves, help rebuild and continue to promote.  As tourism operators we have chosen a lifestyle that comes with great highs and difficult lows, we are driven by appreciating what a privilege it is to welcome visitors, turn strangers into friends, provide experiences that will be remembered for a lifetime and find immense satisfaction in watching guests enjoy the fruits of our labour.

2017 is definitely serving up its share of challenges and uncertainty but collectively we are a strong and resilient community, passionate about what we do and what we offer. Now more than ever we need to continue to support each other’s efforts, promote positive messaging, offer up alternative activities to our guests and encourage visitors to explore more of what our diverse region has to offer. From festivals and special events to wine touring, hiking, cycling, golfing, fishing and the list goes on……find out what is going on in your community and surrounding area so that you and your teams can support tourism experiences and help ensure our visitors have an exceptional and remarkable visit to this region.

We are tourism farmers and we will do what it takes to make sure our entire crop grows!


A Few Highlights from this Week’s News Centre…

Sun Peaks is definitely ready for the Summer of 2017 announcing numerous actives and special events scheduled right through the summer including a free Canada Day Concert featuring 54.40 (read more); sure to have a positive effect on our region Minister Bardish Chagger this week issued a request for proposals on making Canada a top destination for tourists seeking world-class culinary experiences (read more); speaking of culinary experiences, check out the first annual Turtle Valley Bison Festival taking place June 24th hosted by Chef Chris Whittaker, Forage Restaurant and Timber (Vancouver) together with Alex Chen of Boulevard and Robert Belcham of Campagnolo (read more)

This summer enjoy Air Canada service into the region with daily service from a variety of Canadian and US cities into Kelowna, Kamloops and Penticton.

Read all of this week’s News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use #route97 and #explorebc when posting your tourism shots and stories from around the region.

REMINDER:  please send us your 150 Celebrations activities and events to

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