Manic Monday – What’s in a Red Leaf…

Midnight Musings from our CEO

I don’t know about you but when I am travelling internationally or abroad and I catch sight of that big Red Maple Leaf on the tail of an Air Canada plane at my gate it always makes me feel a little closer to home; a little more connected to Canada.

Over the past few weeks, TOTA has made a number of announcements regarding new relationships / partnerships and agreements. We are, however, very pleased to have once again entered into partnership agreement with Air Canada and this time for a longer term.

Air Canada has been one of our sponsors and partners for many years now and it is through their ongoing support the we have been able to offer special pricing to stakeholders and visitors by way of their booking widget, offer special prizing at our events such as the Golf Tournament as well as the AGM/Summit, and take on unique projects such as the Southern Queensland Business Exchange, and more recently, the Biosphere Agreement.

Air Canada has long been a committed airline carrier into our region through the gateways of Kelowna, Kamloops and Penticton providing more and more options for guests from around the world to discover all that we offer. Their determination to expand our connections and options not only through Vancouver, Calgary and Edmonton but into Toronto and, we hope, well beyond in the not too distant future continues to support the hard work our stakeholders are doing in driving tourists from new destinations into this region.

We are thrilled to see our relationship continue to flourish and expand and we look forward seeing more and more of those big Red Maple Leafs arriving at all of our airports from multiple destinations.

What’s in a Red Leaf…..the promise of an expanded visitor base, economic growth and the possibility of amazing travel adventures….


A Few Highlights from this Week’s News Centre…

Sometimes simple ideas can really take flight…such is the Barn Quilt Trail now all over Canada and the US and you can find one of these unique pieces at our own Davison Orchard (read more); the busy season is upon us and it is time to get involved in many interesting and unique events such as Art in the Vineyard with 4 dates starting June 10 (read more) or the ever popular and always sold out Naramata Tailgate Party, Sept 9th tickets on sale now (read more); As we continue to deal with Mother Nature you will find the latest information and releases in our news centre (read more) and at the CORD Emergency website

This summer, enjoy Air Canada service into the region with daily service from a variety of Canadian and US cities into Kelowna, Kamloops and Penticton.

Read all of this week’s News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use #route97 and #explorebc when posting your tourism shots and stories from around the region.

REMINDER:  please send us your 150 Celebrations activities and events to

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