Celebrate Tourism Week

May 28 to June 3, 2017

To celebrate Tourism Week and acknowledge the operators, employees, suppliers, destination marketing organizations and others who contribute to the industry, we are inviting stakeholders from every community to spread the word about the power of tourism.  This initiative is part of a concerted effort to showcase local tourism products and experiences, and demonstrate that #BCTourismMatters to residents in communities across the province.

As you know, the tourism industry is a powerful force in British Columbia (BC): approximately 19.7 million overnight visitors vacation in BC each year, contributing $15.7 billion in revenue annually to the provincial economy. Tourism touches every part of our province and has become one of BC’s leading business sectors. The BC visitor economy comprises nearly 19,000 tourism-related businesses that employ more than 127,500 people.

Here are some hands-on ways to celebrate the power of tourism in your community:

1. Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.). Encourage all your stakeholders to do the same.

2. Share on social media using the hashtag ‪#‎BCTourismMatters. By using this hashtag, we can ensure that all BC Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.

3. Follow TIABC and Destination BC on our social channels.

4. Tell your local media (radio, newspaper, television) about Tourism Week and your activities. We have developed a template with key messaging on the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens. See the sample media release template below, as a starting point.

5. Send TIABC and Destination BC photos, videos, stories for our Power of Tourism initiative. We are inviting the tourism industry to tell us their story by sharing 100-200 word written summaries, or short, unedited videos that describe your career journey, what BC’s tourism industry has given you, and what advice you would give to people considering a career in tourism. Submit your content to relations@destinationbc.ca and info@tiabc.ca. You can see examples here: http://www.tiabc.ca/advocacy-policy-development/bctourismmatters/power-of-tourism-story/

6. Enter go2HR’s new contest. go2HR is collecting 150 reasons to love working in #BCTourism, to celebrate the 150th anniversary of confederation. Help them showcase the diverse jobs and opportunities in this dynamic industry by telling them why you love working in the tourism industry, and you could win a $150 Visa gift card! Enter here: http://bit.ly/go2HR-contest

We sincerely hope that you will be part of this celebration. Thank you for helping to build tourism into one of BC’s leading and sustainable industries, and for supporting Tourism Week, May 28 to June 3, 2017.


Marsha Walden                                              Walt Judas
CEO, Destination BC                                      CEO, Tourism Industry Association of BC

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