Manic Monday – A black zebra with white stripes or a white zebra with black stripes?

Midnight Musings from our CEO

Creating a strong and vibrant hospitality industry in any seasonal tourism destination is dependent on industry partners finding ways to diversify and adapt their products and services throughout the changing seasons.

A tremendous example of this in action is evidenced in the work our ski resorts have done over the past several years in reinventing themselves outside of the winter months.

As we begin to close the book on 2016/17 and what can only be described as an outstanding season for our regional ski resorts with record breaking numbers of visitors and incredible snow conditions their teams are already looking forward and planning for the upcoming spring and summer season.  A season which sees long white snowy runs give way to challenging downhill cycling courses and picturesque walks through vibrantly coloured trails courtesy of natural wildflowers.

Full days of on mountain recreation can often be followed by unique concerts and outdoor entertainment; the music literally vibrating off the mountain peaks. Festivals and special events bring world class chefs and wine makers to the forefront changing the often quoted verbiage of “ski in and ski out” to “dine in and dine out”.

There was a time when our resort mountains lay dormant through the summer season, the staff having to find alternate employment and the owners often struggling to maintain a healthy business venture on very minimal weeks of operation. Today through the foresight and entrepreneurial ingenuity of a brave few our mountain resorts are realizing new and expanded visions for themselves that are resulting in a healthier and more vibrant year round tourism industry economy and enhanced visitor experiences.

Ski mountains with summer recreation or Summer mountains with winter skiing…. ??

Is the zebra white with black stripes or black with white stripes

Only time will tell…..

A Few Highlights from this Week’s News Centre…

In the tourism industry, we are extremely lucky to have the opportunity to share our love for this breathtaking country with visitors. To celebrate Canada’s 150th birthday, go2HR is putting together 150 reasons why we love working in the BC tourism industry, and we need your input!  Share your love for working in BC’s tourism industry in 150 words or less, and you could win one of two $150 Visa gift cards! Enter at Contest closes on June 11, 2017 at 11:59 pm (PT) (read more); staying on the theme of love the Salmon Arm Art Gallery will be presenting “Why I Love Canada” from April 28th to May 27 a multi-media exhibition by artists aged 15 to 24 (read more); we are also very pleased to learn that the historic and much loved Grist Mill in Keremeos has secured a 10 year lease (read more).

Read all of this week’s News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.

REMINDER: please send us your 150 Celebrations activities and events to

All News