Midnight Musings from our CEO
“I skate to where the puck is going to be, not to where it has been” – Wayne Gretzky.
These thought provoking words are often quoted by Destination BC’s President and CEO Marsha Walden as our provincial tourism team strives to ensure that travel to British Columbia is elevated from consideration to selection by both domestic and international travellers.
It is no small challenge in 2017 to continue to anticipate where the puck is going in tourism with so many variables effecting travel decisions but it is critical to ongoing success in a highly competitive arena.
One area where Thompson Okanagan Tourism has adopted this thinking is in our focus on the development of Regional Rail Trails. Our team envisions the potential; the future product and the extraordinary opportunity that our communities have to embrace the Rail Trails. They are focused on the end result which can and will ultimately bring international attention and visitors to our region along with the economic benefits to our communities small and large.
Without question, there is much work to be done; special interest groups to be aligned; conflicts to be solved; funds to be raised and consistency and quality concerns to be addressed however staying focused on where this puck is going is critical to ensuring ultimate success. With a collective focus placed on the development of this tourism experience, moving toward the desired outcomes is not only possible but almost impossible to stop. This puck is in motion …and the goal ….placing it firmly in the net.
A Few Highlights from this Week’s News Centre…
It’s mid-April and albeit our vineyards and orchards maybe wondering where all the sunshine is we do have a lot to celebrate as our incredible beverage industry continues to develop and diversify. This fall one of our the founding fathers of the BC wine industry Harry McWatters marks his 50th year in the industry and he is still growing strong opening yet another new winery (read more); Accolades continue wherever and whenever our BC wines compete with Summerhill Pyramid Winery’s 2014 Chardonnay Icewine recently wining first place in an international competition in France (read more); and this year for the first time there will be an Okanagan Craft Cider Festival taking place in May (read more).
Read all of this week’s News Centre stories at news.totabc.org
We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.
REMINDER: please send us your 150 Celebrations activities and events to email@example.com