Destination BC’s immersive marketing platform breaks new ground

Our industry partners expect innovative ideas from Destination BC, and our new immersive content marketing program goes even further to put consumers in the heart of a BC moment. Developing the BC Journeys platform, which incorporates immersive 360° views of BC terrain from Google Street View Trekker, was a long and thrilling journey—but like all great initiatives it began with a single step and some strong partnerships.

During the summer of 2016, we partnered with Google, Northern BC Tourism, our regions, and many tourism businesses to literally put BC on Google Maps. We used the Google Street View Trekker technology, a wearable backpack with a complex camera system on top, to achieve 360° views of some of BC’s most beautiful terrain. We covered almost 1,000 km of BC’s wilderness over 105 days on foot, horseback, helicopter, plane, and boat. This project showcases all six regions of British Columbia.

There are 2.3-million searches per second on Google and over one billion monthly users of Google Maps. The Google Street View Trekker component will capitalize on that reach, but our program is more comprehensive than that. We also sent a crew of expert content creators along with the Google Street View Trekker. These creators captured video, drone footage, 360° video and photography, highlights of which are now featured on the new BC Journeys platform, and will be distributed to millions of potential visitors in the Western US this spring. Watch this short video to see some of the content. Read More

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