Kelsey Serwa to lead Big White Ski Resort’s Peak Pride Parade

Big White Ski Resort and Peak Pride are excited to announce that Kelsey Serwa, Olympic silver medalist, reigning FIS World Champion and Winter X Games champion, will be leading the festival’s pride parade as grand marshal on Saturday April 8.

The Parade is one of the events in the line-up for Peak Pride, Canada’s newest LGBT2Q+ winter destination event. Visitors can expect a full calendar of social gatherings during the three-day event, from slope-side après ski parties to high-voltage nightlife and the family-friendly, colourful pride parade.

Kelsey is a world-class athlete who began her skiing career on the slopes of Big White at the age of two. Her grandfather Cliff Serwa, along with his partner Doug Mervyn, were the first to discover the trees outside Kelowna and open Big White mountain in 1963. With such a rich history and connection to the mountain, Kelsey continues to support Big White, never forgetting the community from which she got her roots.

“I volunteered as the grand marshal for the Peak Pride Parade because I am really happy to support our LGBT2Q+ community,” says Kelsey. “I’m a strong believer in following your heart! Love does not need be restricted by gender, race or sexual identity.”

Peak Pride’s parade will be unlike any other – it will be a ski parade! Beginning in the village at 11:00am on Saturday morning, Kelsey will lead the parade down the hill and into Happy Valley, where guests of all ages are invited to come out and participate in the colourful spectacle. Live music by Superstar Festival DJ D3viant and Calgary’s Entertainer of the year, Visa DeKline, will keep the party going.

“Leading the Peak Pride parade and participating in some of the fun events that will be featured around Big White Ski Resort next weekend is a great honor and will be loads of fun!” Kelsey adds.

As Canada’s favourite family resort, Big White is proud to host an inclusive and entertaining event like Peak Pride.

“The one thing I’ve learned over my 30 years in the Okanagan Valley is that the world wants to play in this beautiful part of Super Natural British Columbia,” says Michael J. Ballingall, Senior Vice President of Big White Ski Resort. “We are over the moon with excitement that our local LGBT2Q+ are inviting their friends and family from all over to celebrate spring with the pride festival at Big White Ski Resort.”

Peak Pride will take place Friday April 7- Sunday April 9. Tickets and accommodation specials can be found at along with the full schedule of events, or on

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