Manic Monday – Oh those kids have been at it again!!

Midnight Musings from our CEO

This is not the first time that I have mentioned the outstanding group of young people that joined the TOTA team last May as a result of federal funding but yet again they have absolutely shown me how very talented they are.

While throughout our region there is a backdrop of spectacular scenery and incredible vistas it is through their collective talented efforts that we have once again been able to elevate that beauty and amplify our tourism message in captivating and emotive video.

As you watch this most recent production, consider the maturity of work that continues to be brought forward by our next generation ….our young millennials. They are rich with creativity, see the world in refreshing and unique angles  and connected online like no group that has come before them.

We can’t wait to see what is coming in the future but we are certain that it will captivate the interest of our potential guests, inspire all of us to see more of our region and cause us to take great pride in the world class quality of experiences available.

Oh those kids have been at it again and we couldn’t be more proud.

……and remember to share


A Few Highlights from this Weeks News Centre…

We know that even though the weather is trying to say differently it is spring and time to get out and participate in all of the terrific festivals and events that are happening around the region. A few to check out are listed in this weeks news centre including  the upcoming Shuswap Music Festival starting on April 12th  (read more); year 2 of  “Devour” a celebration of food, wine and film taking place in Osoyoos May 5 – 7 (read more); the annual and much awaited 23rd Okanagan Spring Wine Festival starting May 4 and running for 10 days promising a wide variety of activities around the region (read more).  For more on all the upcoming Festivals and Events go to

Read all of this weeks News Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and Twitter sites throughout the week; send us your stories, photos, events  and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.

REMINDER:  please us send your 150 Celebrations activities and events to

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