Interior Cascades Route 97 Touring Program

Book Now for the 2016/17 Cooperative Marketing Opportunities

Be part of the website which profiles road trips that feature all areas from the main artery of Highway 97 under the brand “Route 97 – Be Curious”.

Regional Events Calendar — It’s FREE to post your event on the Route97 events calendar.

For Businesses, Events or Organizations Both Digital and Print Bundle Options Available

Digital Only $299 plus GST

As a marketing partner your business will have your own dedicated web page on Route Access points to your web page (and ultimately your website) include ad tiles strategically located on related content pages throughout the site, links through the social media hub, business directory and name search. Update your own content! The digital option includes the opportunity donate to the seasonal contests.

Buy the ultimate package Digital and Print Bundle Starts at $625 + GST

The print bundle includes the digital program (above) plus a display ad with a minimum 30,000 copies in print. The 2017 Route 97 Map Guide will be printed in the spring and distributed through the North Central Washington and Thompson Okanagan region at Visitor Centres and select locations.

1/8 page ad $625 + GST; 1/4 page square ad $1,250 + GST; 1/2 page horizontal ad $2,235 + GST; Full page $4,250 + GST

Premium cover positions subject to availability $4,500 + GST

Design services included or submit your own camera-ready artwork.

For Communities or Destination Areas Both Digital and Print Bundle Options Available

Digital Only $499 plus GST

Buy the ultimate package Digital and Print Bundle – 1/2 page $2,325 + GST or Full page $4,250 + GST


Route 97 Partnership

This collaboration is amongst the Thompson Okanagan Tourism Association (TOTA), North Central Washington Economic Development District (NCWEDD) and the participating communities, event holders and businesses.

For more information visit:


Our media partner and sales representative Black Press will be in touch with our stakeholders. To learn more about the cooperative marketing initiative contact:
Liza Simpson
Special Project Coordinator Black Press, Interior South.
Phone 250-492-3636 ext 206 Cell 250-718-0406
Sheri Jackson
Sales Support/New Business Development
Tel: 250-979-7323

For more information on any of the Route 97 initiatives, please contact
Simone Carlysle-Smith
Industry and Community Development Specialist, TOTA
Tel: 250-860-5999 ext 214

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