TOTA 2016 Summit Keynote Speaker

Keynote Speaker: Mike Tyler, CEO, War Room Inc

Summit Presentation:  Mobile Moments: How to be there and be useful for travelers

Mobile Moments occur when people reflexively turn to a device to act on a need to learn something, do something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. Your goal as a travel industry business is to serve your customers in these moments, or watch while someone else does.

I am going to show you how mobile moments are reshaping the travel customer journey, from intent, to planning, booking, visitation, and finally, post-trip advocacy. You will learn about the mobile moment trends, examples of how travel companies are capitalising on the mobile moment and actionable ideas on how you can identify and act on the mobile moments that fit your business.

Biography: Today Mike’s playground is the worldwide web where targeted content is king and relevant ideas are the currency of trust. Mike loves the process of planning, executing and measuring mostly because he can harness the power of the web and because he enjoys working with other marketing professionals.  For Mike the process is as important as the result


Register Now!
2016 TOTA AGM and Tourism Summit
November 23rd & 24th, 2016
Predator Ridge Resort, Vernon

Download the registration form here!
Registration price:  $189 per person + GST
Sneak peek of the program
Donate towards our live & silent auctions
Sponsorships available!

For more information:
contact Katelyn at 250-860-5999 ext 212

or email summit@totabc.com

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