Why We Do What We Do: A Ski Story

In the ski business, we have many stories. The story of Trevor Andrew is one.

I first met Trev when he was five. Cute little guy who was in love with skiing. I started coaching Trev when he was about seven. I still have a photo somewhere of him ski racing at another maritime resort.

Around 1990 he dove into the snowboarding world. He was hooked. And he was awesome.

Here’s a Trev story I enjoy telling:

He was a small 14-year-old. So on road trips, he got the middle seat in the back. One year the team decided to attend a major event at Sunday River. Trev got his usual middle seat in the back of a Honda Prelude. They had to stack the board bags across the back seat. He was pinned in and could barely see.

Trev’s mum Carol worked for me. She shared that just after the event, Trev called and started recounting the experience. He tells her “there were about 100 competitors… and 30 of them were pros.” He went on to describe the event elimination rounds in detail. Meanwhile, Carol thinks that Trev fell, or it did not go well for him.

He then says, “the biggest problem is we don’t have room for the winners trophy!” It was almost 3 feet high.

At Martock, we built a significant snowboarding training and competition program. Between 1990 and 1995 we lost money supporting snowboarding each year. However, by 2000 the programs eclipsed our skiing programs, so it was worth it. Trev was an inspirational leader for this.

When Trev was 16, he won the National Half Pipe Championship. Carol could not afford to get a credit card or at least one in his name. So I gave him one on my account, and he travelled the world competing on this until he was 18 and could get his own. (He always paid me back – he was good to his word.)

Trev would drive over to our place at the hill and lean out of his car and start walking on his hands up onto our deck, use his feet to flip open our door, and walk in (still on his hands) and do a forward flip onto one of our chairs. After that, my wife would feed him something delicious. Then he would spend hours on our trampoline.

One time he called me in the middle of the night. He was in Europe and just won a 1/4 pipe competition and had a cheque for 50,000 Euros. He wanted to know what to do with it – I explained how to open a Swiss bank account.

He became the face of Burton’s Analogue line. As a 21-year-old I think he was raking in over 250K per year.

Trev finished with snowboarding after a knee injury. I was worried he was falling into the Whistler drug scene. Boy was I wrong.

When I heard he was making music, I didn’t think much of it until someone sent me a link to this.

I then became a fan of his music.

Recently the Gucci Ghost story hit the news. I was not surprised to see Trev attached to this.

But back to our theme. Why would I give a 16-year-old that I was not related to a copy of my credit card and say “go for it – pursue your dream”?

In the ski business, we meet many people. I’ve coached over 1500 athletes in my career. Many of them are still friends, and when we run into each other, it becomes a special moment. They tell me they learned so much being an athlete. They learned many skills that served them well throughout their lives.

I too received many special moments in my life from these extraordinary people. Many of them are now leaders in their fields. They all say that pursuing athletics was a foundation of learning how to work hard, focus, learn how to fail and try again until they succeeded.

Many people my age lament about the skills and habits of today’s youth. When I hear this, I think, “find their passions and put them in athletics.”

We hope to use Baldy to build excellent athletic programs. Today’s youth deserve the resources they need to succeed. We want to be part of this.

Snowy Joey.

Photo: Eva Blue

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