Route 97 Touring Program – Update

On behalf of North Central Washington Economic Development District, TOTA is pleased to provide an update on the Route 97 Touring Program.

Similkameen Road Trip Video
The digital team has been busy touring the region and the first Road Trip video has been released for the Similkameen Valley. In August our videographer Seger Nelson and writer Niki Kennedy spent three days filming and exploring. The result of this trip will be a culmination of video, blog posts, and photography that will promote the region and the businesses that operate there.

Watch for more videos to come…

Watch the video:
Read about their adventures here:
Follow online @DiscoverRoute97
Official hashtag: #Route97

Pay Per Click Campaign
The website is now being promoted through a Google Ad Pay-Per-Click campaign supported by ongoing new social media content, blog content and digital advertising.

Stakeholder Engagement
Join us in getting the message out about the touring route and the road trips that make up the uniqueness of the Interior Cascades which encompasses the entire Thompson Okanagan Region and North Central Washington that include more than just the Highway 97 main artery.

As a stakeholder in the Interior Cascades area of Route 97 we invite you to be part of the program by:

  • Hyperlink to Route 97 from the footer of your website: PNG file attached/link to
  • Use #Route97 on your social media posts
  • Share your favorite pages from the website or social media channels
  • Post key events from your community, business or organization for FREE at
  • Provide feedback on the website – we will be developing new sections over the next year as well contact
  • Distribute the Route 97 Map Guides (available at all visitor centres)
  • Partner in a cooperative advertising opportunity in digital or digital/print combo
  • Share you imagery for use on the website, social media, Blog, etc. contact

Facebook: Handle: Route 97
Twitter: Handle: @Discover Route 97
Instagram: Handle: discoverroute97

Contact me for more information on the Route 97 initiative and let’s work together to showcase this amazing place!

Simone Carlysle-Smith
Industry and Community Development Specialist
Thompson Okanagan Tourism
ph: 250-860-5999 x 214

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