Manic Monday – Let it snow …Let it snow…Let it snow…

Midnight Musings from our CEO

Let it snow …Let it snow…Let it snow…

Hard to believe but winter is not far off and as you have heard me say in numerous presentations,  one of TOTA’s areas of focus resulting from the 10 Year Regional Tourism Strategy is elevating our tourism visitations in the winter season.

Our Wonder of Winter initiative, launching this month,  is comprised of a variety of elements all designed to make sure our potential visitors consider the Thompson Okanagan not just for summer sun and fun but return to us in the cozy snowy months.

There are 4 key elements to our Wonder of Winter initiative:

  1. Remarkable Experiences –  This Destination BC workshop and training program was piloted last year and now will be relaunched In the Thompson Okanagan in October focusing on winter tourism products.  There are three separate workshop sessions over four days plus five hours of one on one training. Participants will be assisted in designing a winter offering that is truly remarkable; ensuring their website and social media is reaching intended markets; and how to encourage guests both during and after their experience to promote the experience on their own online social channels. Click here for more information.
  2. Wonder of Winter Route 97 Supplement – available to participate in now – this marketing piece in print and online is designed to engage readers in the uniqueness of of our winter story and encourage visitation in non traditional months.
  3. Digital, Social Media and Blog – Our digital team will be actively working to create online video, blog and social media posts that focus on regional winter products. Reach out to our team to let us know if you have a winter experience they can bring to life on our social media channels.
  4. Product Inventory Survey – Over the coming weeks we will be contacting communities to provide us with information on winter tourism products in their area to assist us in building a comprehensive inventory. But don’t wait!..  we encourage you to let us know about what you have to offer our tourists this winter. The sooner we have the information the sooner we can assist in getting it into our guests hands.

This short survey will assist us in knowing more about where our winter products are located. Please take a few moments to complete these six short questions:

Should you have any questions on the program please contact Ellen Walker-Matthews at or 250-860-5999 x 215.

A Few Highlights From This Weeks News Centre

It is just 4 days from this year’s 25th annual TOTA Golf Tournament taking place on September 1st, 2016 at the Bear Golf Course in Kelowna. There are a few spots left if you want to register.   The staff is hard at work planning the tournament…..

On the topic of winter there are some excellent points outlined in the Recruitment Webinar related to hiring for fall/winter (read more); and excellent announcement this week as the provincial government has set up $9.6 million in grant monies for BC Job Training (read more) and highway 3 upgrades continue with the addition of wildlife fencing making the route that much safer (read more)

Read all of this weeks New Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and twitter sites throughout the week; send us your stories, photos, events  and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.

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