Manic Monday – Best Kept Secrets……

Midnight Musings from our CEO

“Best kept secret”,  what is wrong with that statement? Well, in my opinion just about everything.

There has long been some kind of bizarre cache around the idea of an area, activity, event or other tourism product being a wonderful secret;  hidden treasure; uncharted territory. But those secrets are deadly to operators working hard to develop a livelihood in the tourism industry.

While marketing and advertising may be a far to costly an endeavor for many small businesses there are many ways in this current world of social media to ensure you are not hiding from your potential consumers., our new website, is working hard to tell the story of our region from one end to the other supported by ongoing social media activities linked through Facebook, Twitter, Google Plus and Instagram.

There are a number of ways to engage with at variable costs and some opportunities are provided complimentary. The newly launched Events Page on Route97 provides stakeholders with an easy to upload template where you can promote festivals and special events taking place in your community or at your business and it is available at no cost. There are also a wide variety advertising opportunities designed to meet most budgets.

Best Kept Secret or Best Known in the Region…..the choice is yours….

A Few Highlights From This Weeks News Centre

Some great  activities in our region that should not be kept secret including “Snowbombing” coming to Sun Peaks next spring (read more); the upcoming Feast of Fields at Off the Grid Winery on August 14th (read more); Marionette Magic Workshop and Show August 28 (read more); and coming off of this years successful event the Merritt Rockin’ River Fest announces Toby Keith as part of next years line up (read more).

Registration is filling up for  this year’s  25th annual TOTA  Golf Tournament taking place on September 1st, 2016 at the Bear Golf Course in Kelowna. Registration information is available here

Read all of this weeks New Centre stories at

We hope you keep following and contributing on TOTA’s Facebook and twitter sites throughout the week; send us your stories, photos, events  and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.

All News