Media Coverage Roundup Spring 2016

Earned Media for the Thompson Okanagan region April to June 2016

Through the efforts of the Thompson Okanagan Tourism Association (TOTA), Destination BC, sub-regional partners and Destination Canada, journalists, editors, producers and bloggers are pitched story ideas, hosted in region and then write and publish stories, shows and blogs. These stories are referred to as earned media and have significant reach in many markets targeted by TOTA and Destination BC.

Below you will find a Media Coverage Roundup Winter/Spring 2016 list of articles.

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, wineries blossom in the south Okanagan, Oliver, Osoyoos

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, Maverick Estate Winery, Osoyoos

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, Stoneboat Winery, Oliver

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, Rocky Mountaineer virtual reality video

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, Covert Farms, Farm to table,  Oliver,

Georgia Straight, BC Market, March 31 edition, 1 page, featured Thompson Okanagan, Hester Creek Winery, Oliver

Outside Magazine, China Market, March, 2016 edition, 5 pages, featured Skiing, Sun Peaks and Big White

Travelling Scope, Shanghai, China Market, Feb, 2016 edition, 6 pages, featured Thompson Okanagan, tourists can enjoy great fruits and taste wines. Grizzli Winery, Sun Peaks Winter Okanagan Wine Festival, Sparkling Hill Resort in Vernon.

mp.weixin.qq.com, Beijing, China Market, January, 2016 edition, 2 pages, featured Skiing, Big White Ski Resort, Kettle Valley Steakhouse, Happy Valley Day Lodge,
Blarney Stone, Gun Barrel

Apex Manual, Beijing, China Market, March, 2016 edition, 1 page, featured Skiing, Sun Peaks Resort, Kamloops. hiking, snowmobiling,

Outdoor Exploration, Beijing, China Market, March, 2016 edition, 7 pages, featured Skiing, Big White Resort, Sun Peaks Resort, Kamloops. In Kamloops, you may have the opportunity to ski with the world champion Nancy Greene at Sun Peaks Resort. At Big White Ski Resort, Inn at Big White, Kettle Valley Steakhouse of Happy Valley Day Lodge.

Calgary Herald, Alberta Market, April 02, 2016 edition, Go Fore It, Golf, Thompson Okanagan: Tobiano (Kamloops), Predator Ridge (Vernon), Tower Ranch (Kelowna), Fairview Mountain (Oliver) and Talking Rock (Chase).

Rhein-Zeitung, German Market, Dec, 2015 edition, Article about wine growing and wine products in the Okanagan region in general mentions Mission Hill, Cedar Creek, Quails Gate, Gray Monk, 8th Generation

FN Web, German Market, June 28, 2016 edition, 2 pages, Article about Rocky Mountaineer mentions Vancouver, Salmon Arm but mainly focuses on what to see along the tracks and the service onboard.

All News