Beach booth draws crowd

A new visitor information booth set up on the beach at Okanagan Lake in Penticton this summer is getting a lot of attention.

Owner/operator James Laker is seeing a steady stream of people dropping by each day.

“It has been really good; the reception has been 100 per cent positive,” said Laker, as he set up at the beach this week.

Laker came up with the idea for a booth here after seeing it done elsewhere.

His thinking being that having it front and centre at the beach would help visitors, locals and tourism related businesses in the Okanagan.

The booth offers rack cards on everything from activities and attractions to where to eat, drink and find accommodations.

Laker said they are also helping the Casabella Princess, a passenger paddle wheeler which goes out from the Penticton marina, get back into operation by being their booking centre on the beach.

“It was not in operation last summer, so we are getting the word out it’s running for cruises again this summer,” he said.

Mayor Andrew Jakubeit said he is aware of the private business and believes the more opportunities they have to offer visitors the better.

“Part of Travel Penticton’s new model talks about mobile pop up visitor centres to go where the people are. The concern with other businesses offering visitors services is ensuring we are all singing from the same songbook and aligned with branding and messaging,” he said.

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