Media Coverage Roundup Winter 2016

Earned Media for the Thompson Okanagan region January to March 2016

Through the efforts of the Thompson Okanagan Tourism Association (TOTA), Destination BC, sub-regional partners and Destination Canada, journalists, editors, producers and bloggers are pitched story ideas, hosted in region and then write and publish stories, shows and blogs. These stories are referred to as earned media and have significant reach in many markets targeted by TOTA and Destination BC.

Below you will find a Media Coverage Roundup Winter / Spring 2016 list of articles.

Beijing Morning Post, China Market, Nov 27 edition, 1 page, featured Thompson Okanagan in general reference to visit for fruit picking, orchards, and vineyards.

World of Driver, Beijing China Market, Nov edition, 7 pages, Kamloops, Kelowna, Mission Hill

www163.com, Guangdong China Market, Nov 27 edition, 1 page, enjoy wine and fruits of the Okanagan

henan.163.com, Henan, China Market, Nov 16 edition, 1 page, Thompson Okanagan and Manning Provincial Park. Osoyoos,  Nk’Mip Desert Cultural Centre, Kelowna, Waterfront Wines Restaurant, Sparkling Hill Resort, Watermark Beach Resort

New Weekly, China Market, Dec 1 edition, 4 pages, Okanagan Valley, wineries, Davison Orchards, Vernon.  Bearfoot Bistro, Sparkling Hill Resort, Okanagan Lake, Turtle Bay Marina Resort

National Geographic, Beijing China Market, Nov 12 edition, Thompson Okanagan and Manning Provincial Park. Osoyoos,  Nk’Mip Desert Cultural Centre, Kelowna, Waterfront Wines Restaurant, Sparkling Hill Resort, Watermark Beach Resort

Grazia, Shanghai China Market, Dec 16 edition, 1 page, Big White Ski Resort

Berchtesgardner Anzeiger, German Market, Aug 18 edition, 1/2 page, Okanagan region in general, Mission Hill, Quails Gate, Tinhorn Creek,  Gray Mon and 8th Generation, Sparkling Hill and Predator Ridge

Nordwest Zeitung, German Market, Aug 29 edition, 1/2 page, Okanagan region in general, Mission Hill, Quails Gate, Tinhorn Creek,  Gray Mon and 8th Generation, Sparkling Hill and Predator Ridge

Reisenfieber, German Market, 4 pages, Aug 27, The Quaaout Lodge and Golf Resort, Sparkling Hill and mentions the Okanagan as wine land

Oftresien Zeitung, German Market, Aug 19 edition, 1/2 page, wine products in the Okanagan region in general mentions Mission Hill, Cedar Creek, Quails Gate, Gray Monk, 8th Generation

Traunsteiner Tagblatt, German Market, Aug 29 edition, 1/2 page, wine products in the Okanagan region in general mentions Mission Hill, Cedar Creek, Quails Gate, Gray Monk, 8th Generation

Potsdam am Sonntag, German Market, Aug 30 edition, 1/2 page, wine products in the Okanagan region in general mentions Mission Hill, Cedar Creek, Quails Gate, Gray Monk, 8th Generation

360 Kanada Familienurlaub, German Market, Sept 05 edition, 4 pages, Osoyoos, Clearwater, Blue River.

NRZ Neue Ruhr Zeitung, German Market, Sept 5 edition,1/2 page, Rocky Mountaineer Trip

Westfaelische Rundschau WR, German Market, Sept 5 edition,1/2 page, Rocky Mountaineer Trip

Offenburger Tageblatt, German Market, Sept 12 edition, 1 1/2 pages, A bit larger article about winegrowing and wine products in the Okanagan region in general, more info on Mission Hill, Quails Gate, Tinhorn Creek,  Gray Monk and 8th Generation. Mentions Sparkling Hill and Predator Ridge as well

Ruhr Nachrichten 1, German Market, Sept 12, 1/8 page, Teaser on article about Napa of the North in this edition

Cellesche Zeitung Online, German Market, Sept 29, 1 1/2 pages, A bit larger article about winegrowing and wine products in the Okanagan region in general, more info on Mission Hill, Quails Gate, Tinhorn Creek,  Gray Monk and 8th Generation. Mentions Sparkling Hill and Predator Ridge as well

Globe and Mail, Canadian Market, Jan 30, 1 page, Sparkling Hill as a Romantic getaway

WestJet Magazine, Canadian Market, Feb 01, 1 paragraph, Okanagan Valley as wedding location

Yours Sydney, Australia Market,  July 05, 1/2 page, Sun Peaks,

BC Living Online, Canadian Market, Feb 6 edition, 1 page, winter in wine country, Kelowna,

Huffington Post, Canadian Market, Feb 8 edition, 1 paragraph, Favourite Valentine Retreats, Sparkling Hill

Travel Squire, Canadian Market, Feb 8 edition, 1 paragraph, Skiing Canada, the Essentials, Sun Peaks

Borders of Adventure, Canadian Market, Feb 8 edition, Cycling the Kettle Valley Rail Trail, Penticton

International Traveller, Australia Market, August 1 edition, 4 pages, Sun Peaks

Herald on Sunday, New Zealand Market, Aug 2 edition, 2 pages, Silver Star resort

Vitamin Daily, Canadian Market, Feb 10 edition, 1/2 page, Silver Star Resort

Sunday Telegraph, Sydney Australia, Aug 16 edition, paragraph, Spotted Lake, Osoyoos

Forbes Life, Mexico Market, Feb 18 edition, 2 pages, Okanagan Valley, Wine, Kelowna, Summerland,

Boston Globe Online, US Market, Feb 22 edition, 1 page, Big White Resort

Hotel Scoop Online, North American Market, Feb 18 edition, 7 pages, Watermark Beach Resort

Ski and Sport Magazine, German Market, Nov 22 edition, paragraph, Winter Okanagan Wine Festival, Sun Peaks

The Red Bulletin, Austrian Market, Dec 11 edition, Kelowna International Airport

Rheinische Post, German Market, Dec 12 edition,  1 1/2 pages, A bit larger article about winegrowing and wine products in the Okanagan region in general, more info on Mission Hill, Quails Gate, Tinhorn Creek,  Gray Monk and 8th Generation. Mentions Sparkling Hill and Predator Ridge

Vancouver Sun Online, BC Market, Feb 29 edition, Winter in Vernon, Sparkling Hill, Silver Star Resort,

Huffington Post, Canadian Market, March 1 edition, 1/2 page, Kelowna

Economic Information Daily, China Market, Jan 8 edition, 1/2 page, Sun Peaks Resort, Big White Ski Resort, Silver Star Mountain Resort,

www.sohu.com, China Market, Jan 8 edition, 1/2 page, Sun Peaks Resort, Big White Ski Resort, Silver Star Mountain Resort, Okanagan Lake, Kelowna

Heren, China Market, Jan edition, 5 pages, Kamloops, Adams River, Goldstream Provincial Park, Sun Peak Resort,

www.neeu.com, China Market, Jan 19 edition, 1 page, Dog Sledding, Wells Gray Provincial Park, Sun Peak Resort

www.sh.xinhuanet.com, Shanghai China Market, Jan 19 edition, 1 page, Dog Sledding, Wells Gray Provincial Park, Sun Peak Resort

mpora.com, Canadian Market, Mar 16 edition, 5 pages, Skiing in Thompson Okanagan,

Outdoor Gears, China Market, Feb 16 edition, 9 pages, Sun Peaks Resort is the second largest ski resort in BC. Big White Ski Resort is a great option for families. Inn at Big White, Blarney Stone, The Moose, Kettle Valley Steakhouse and Gun Barrel, Silver Star Mountain Resort

tj.ifeng.com, China Market, Mar 3 edition, 1 page, Silver Star resort

Avenues, Canadian Market, Mar 3 edition, 3 pages, Okanagan Valley and Wineries

Planet Ski, North American Market, Mar edition, 1 page, Sun Peaks,

Georgia Straight, BC Market, Mar 31 edition, 3 pages, Blossoms in the Okanagan,

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