Midnight Musings from our CEO
Christmas comes early ….and it’s a good thing!
You might think this is a reference to the rather chilly start to our summer season but that is not what this musing is about. Nor is it a comment on the many unique marketing initiatives that take place around the concept of Christmas in July, something we are all feeling a bit of at the moment.
Christmas comes early to the Thompson Okanagan is the launch of our second Remarkable Experiences program commencing Fall 2016. This years focus is on working with Stakeholders that have winter products (non ski).
Destination BC, together with TOTA, will be looking for up to 25 stakeholders interested in analyzing and potential developing or reinventing their winter product offering, and assisting in building their winter business through online and social media tools. Tools that will help make it easier for visitors to research, book, and ultimately broadcast to their social network about their remarkable experience at your remarkable experience.
This program successfully launched last year as a pilot with 10 of our Rail Trail operators and was extremely well received. Their input and feedback has been captured and adapted into this years program creating an even more rich hands on learning experience that will positively impact your results.
Interested in building winter business?…Join Destination BC and TOTA on this journey of discovery and help create a diverse, robust and healthy tourism economy for the region that extends well beyond our traditional seasons.
For more information or to learn how to sign up for this program email us at firstname.lastname@example.org.
Few Highlights This Weeks News Centre
Summer is in full swing with and welcoming new operators including the upbeat Hotel Zed that has opened in Kelowna complete with Ping Pong, Rollerskates and a Greenbrier Van (read more). Arts and culture is abundant and this weeks news centre has some of the upcoming highlights including Roots and Blues (read more); Theatre on the Edge (read more); Artwalk (read more); and the Enderby Arts Festival (read more). Prefer to be on the creative side? It is not too late to put in entry into this summers Reel Peach Festival (read more).
Registration is filling up for this year’s 25th annual TOTA Golf Tournament taking place on September 1st, 2016 at the Bear Golf Course in Kelowna. Registration information is available here
Read all of this weeks New Centre stories at news.totabc.org
We hope you keep following and contributing on TOTA’s Facebook and twitter sites throughout the week; send us your stories, photos, events and remarkable experiences. Make sure the industry knows what is happening around our region and be sure to use the #route97 and #explorebc when posting your tourism shots and stories from around the region.