TOTA attends the Destination BC Seattle Media Event in June
Destination BC holds media events in key markets once a year in Calgary, Vancouver and Seattle. Howard Grieve, Travel Trade and Media Specialist recently attended the Seattle Media Event.
31 A-list media attended the event held at Premier on Pine on June 28. In addition to Destination BC representatives, media specialists from the six regions of the province were joined by key BC city representatives as well. The two and a half hour event was structured as a stand up reception followed by dinner. Representatives rotated between tables to ensure maximum time with as many media as possible. BC Wine was served through out the evening while a harpist provided background music.
The intent of the event is to allow destination representatives to begin and strengthen relationships with media and to send them away with inspiring story ideas. Each media person is provided with a departing gift bag containing print versions of each destination’s story tip ideas. In addition to printed and current story ideas, general discussion inevitably allows for classic story ideas to resurface for additional interest and potential story coverage. Media attending the shows are added to CRM databases for regular contact when new story ideas are presented.