Kamloops is a direct beneficiary of the hot tourism wave being felt across the province. 2016 started strong as the city played host to two prominent sporting events in February and April – Hockey Day in Canada and the IIHF Women’s World Cup Hockey Championship. Kamloops understands the significant correlation between exceptional event hosting experiences and the ability to drive room nights, hotel tax revenues and overall visitation.
“Municipal Regional District Tax (MRDT) figures for April 2016 have reported a 52% increase over the same month in 2015 – the largest MRDT receipt for April in Tourism Kamloops’ history. Year to date tax revenues to the end of April have also accounted for a 33% increase over the same period in 2015”, reports Beverley DeSantis, CEO. “This is fantastic news for our accommodation partners and for the Kamloops tourism industry at large. Demonstrated revenue and visitation increases result from Tourism Kamloops’ shift in marketing to inspire visitation in off-peak tourism periods.”
The Kamloops Visitor Centre has also been buzzing. Total visitors assisted by the Kamloops Visitor Centre to the end of June are up 41% over 2015. While these numbers are inclusive of off-site visitor engagement by the Visitor Centre team, this increase reflects a proactive shift to mobilize visitor services throughout the city and in partnership with other organizations such as the Kamloops Central Business Improvement Association’s Citizen on Patrol (CAP) Team. Increased visitation from BC (up 18%), AB (up 21%) and other Canadian provinces (up 32%) have dominated the guest arrivals list. Visitors from Europe are also reporting growth (up 25%).
In addition, Kamloops’ tourism industry is in alignment with the success reported throughout the province. In a recent release by the province, room revenue for British Columbia showed an increase of 22.2% for the month of April 2016 with a total year to date increase of 21.3% based on participating MRDT communities.