Quebec-based Ski and Golf Tour Operator Voyages Gendron Team Visits Sun Peaks Resort for a Fam Tour
Tour Operator Voyages Gendron recently visited Revelstoke and Sun Peaks Resorts with their sales team, group leaders and journalists to experience some of their featured winter product suppliers. In region from March 18 – 24, the group began their visit in Revelstoke and then took advantage of the inter-resort shuttles that make ski touring in the Thompson Okanagan a truly unique ski safari product. Howard Grieve, Travel Trade and Media Specialist for TOTA joined the Tourism Sun Peaks team to host the group for dinner at Powder Hounds Restaurant. In partnership with Tourism Sun Peaks, Sun Peaks Corporation, TOTA and Destination BC, the Voyages Gendron team spent March 22 – 24 skiing and conducting site inspections of accommodations, restaurants and village services before heading home.
Voyages Gendron has seen significant growth in sales to Sun Peaks Resort in 2015/16 over last season. This is attributed to a shift from USA product to Canadian product due in most part to the exchange rate of currency. Voyages Gendron will be exploring potential new product for next season considering multi-resort stays.
Travel Trade Familiarization Fams are an excellent way to inspire new product growth, create sales tactics and train tour leaders and sales staff. Each year, Destination BC, TOTA and partner DMOs initiate, plan and facilitate visits in region for a wide range of travel trade businesses both domestic and international.