Featured Tourism Partners Opportunity – March 2016

Our Story, Lure Guide

Book your space today…“Our Story” is the official Thompson Okanagan lure
guide targeting our  key travel trade, media and out of region consumer markets.

Guide content aligns with the Thompson Okanagan ten-year regional tourism strategy. The 2016 guide will be a minimum of 44 pages with experience-based content, a comprehensive. Regional map which is designed to be pulled out and compelling imagery showcasing the Uniqueness of the Thompson Okanagan based on the strategy themes of signature experiences, living well, local flavours and the wonder of winter.

Online Travel Trade Website – New for 2016
Our Story content and advertiser profiles will be part of the new travel trade website built in responsive design and available 24/7 year-round. This website is the main call to action for TOTA activities when engaging the travel trade and media who we meet & work with on a regular basis.

We have continued to strategically limit advertising in this guide to ensure that it is not ad heavy and as a result this guide continues to be extremely well received by those receiving it.

Our audience: our story will target potential travelers aged 25 to 60+ with distribution

Primarily outside the region into our key markets including: Washington, California, BC, Alberta, and more distant North American and international markets.

Distribution: 15,000 Our Story guides will be available for distribution starting in April 2016.

For all marketing inquiries, please contact Meaghan Racine at marketing@totabc.com or 250-860-5999 x 203.

For all Tourism Partners opportunities available: http://www.totabc.org/corporateSite/marketing/

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