Destination BC 2015 stakeholder survey provides valuable feedback, shows positive trends

Destination BC 2015 stakeholder survey provides valuable feedback, shows positive trends

Destination BC’s 2015 annual stakeholder survey results are in, and satisfaction ratings with the organization and Destination BC programs rose among several segments of industry partners and held steady, at high levels, in others. The 2015 results showed satisfaction levels rose significantly among respondents from tourism businesses, Regional and Community Destination Marketing Organizations and sector associations, while remaining steady (at high levels) for travel trade, travel media and delivery organizations (such as Visitor Centres and WorldHost® trainers).

Each year, Destination BC commissions an annual survey of stakeholders to gauge satisfaction with programs and to inform their improvement. The survey was conducted in April and May of 2015 and more than 1,000 stakeholders gave feedback. The results were reviewed and analyzed by Destination BC’s Executive team and Board of Directors and influenced development of their 2016 corporate business plan.

The detailed comments and suggestions on programs provided by stakeholders are invaluable to Destination BC. Find the full report here: 2015 Stakeholder Satisfaction Survey Summary Report.

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