Community Representatives Meet with TOTA and DBC
TOTA Industry and Community Development Specialist, Simone Carlysle-Smith hosted the 5th Annual Community Forum at the TOTA Summit.
TOTA provided an update on key projects in the past year which focused on sub-regional partnerships utilizing Destination BC program, Community Tourism Foundations with tourism plan updates for Shuswap and Boundary Country. Community Tourism Opportunities program key projects included the launch of the North Thompson Valley website and Barriere Lower North Thompson websites in the last year. Similkameen Valley continues as a case study pilot project with website enhancements and a social media hub currently in development.
Research highlights included the launch of PRIZM5 this year which provided unprecedented research insights through TOTA’s license with Envronics Analytics a research firm who provides data services that are mapped to the Destination Canada Explorer Quotient program. Customization of client data can be done using postal codes to create profiles for a marketing strategy and promotional tactics including a social media usage profile.
TOTA offers market and customer research services through Symphony Tourism Services, a commercial division of TOTA which also includes branding, marketing, and website development.
Other updates were presented by Steve Nicol of Lionsgate Consulting on the Rail Trails initiative and Jennifer Houiellebecq on the Geopark project. New partnerships include the labour resources now available through Mobilize and Benjamin Guth was on hand to provide information. New partnerships include Black Press for print guides in the region and Thompson Okanagan Central Reservations, both initiatives will support the industry and communities.
Destination BC was on hand to present information on the new Co-op Marketing Partnerships Program which included Peter Harrison Director, Destination Development and Co-op Programs and Kim Hood Manager, Marketing Co-op Program.
For more information on Community programming for the Thompson Okanagan Region contact: Simone Carlysle-Smith email@example.com 250-860-5999 ext 214.