The Travel Classics event in Vancouver this October chose to include a pre-event fam trip to the Okanagan. Six travel writers from North America spent four days and three nights enjoying central and south Okanagan activities during the visit organized by Travel Classics, Destination BC, TOTA, the BC Wine Institute, Tourism Kelowna, and our stakeholders. Experiences ranged from local flavours to soft adventure to sightseeing. The journalists returned to Vancouver to attend their event and pitch newly mined story ideas to editors. A BIG thank you to all our partners and stakeholders for helping to make this fam a huge success.