Tourism stakeholders from across the Thompson Okanagan will gather in Kelowna next month to give a major boost to their $1.7-billion industry – learning what’s trending with travel consumers and unprecedented market analysis with the release of new market research for BC and Alberta markets as it relates Canadian Tourism Commission Explorer Quotient™ program. As the tourism eco-system evolves new roles are emerging for Thompson Okanagan Tourism Association (TOTA) to support industry with destination development and to implement the 10-year Tourism Strategy designed to improve the region’s standing as a world-class visitor destination.
The two-day event commences with the TOTA Annual General Meeting October 28 at Manteo Resort, with Destination BC presenting their “Winning Together” Road show. This session is open to all tourism stakeholders. The Summit opens with a reception hosted by Tourism Kelowna in the SmackDab Restaurant. Our Keynote speaker, Daniel Levine tourism trend analyst and director of the Avant-Guide Institute will set the stage for this years conference.
TOTA President & CEO Glenn Mandziuk says this Summit’s theme – “Exceeding Expectations” – will build on the momentum of the Tourism Strategy and current growth in the development of visitor experiences, relationships with communities, and routes-and-corridors – all of which is creating a more vibrant industry with significant growth targeted to extend the travel season.
“We are very pleased to partner with Manteo Resort and Tourism Kelowna and its President and CEO Nancy Cameron to bring this important tourism industry conference to the Central Okanagan,” Mandziuk says.
Previous Summits have attracted close to 200 tourism leaders from communities throughout the Thompson Okanagan region. Tourism businesses will benefit from the experts in trend and research analysis as well as the provincial and national destination marketing organizations on new programming. Other speakers will provide insights and case study examples of how operators can benefit from connecting to their communities and what’s trending. The Summit also provides a number of opportunities for tourism leaders to network.
TOTA Board Chair Michael J Ballingall says, “The annual Summit provides that face-to-face connectivity we need as an industry to create and develop long term relationships with each other and learn how to navigate the road ahead with this ever changing industry.”
TOTA represents more than 3,800 tourism industry stakeholders across the Thompson Okanagan region. Its evolving role with destination development will round out the marketing and industry activities TOTA has traditionally done. TOTA helps to arrange travel-media coverage worth millions of dollars each year, promotes stakeholder awareness of industry best practices, works with the provincial and local governments on industry planning, assists local tourism stakeholders benefit from provincial tourism programs, and provides information to stakeholders, travel media, visitors, and tour operators through its website totabc.org.
Manteo Resort, located on the scenic waterfront of Okanagan Lake features a number of amenities onsite including the SmackDab Restaurant. Tours can be arranged with guests to explore the Kelowna area.
For more information on the Summit visit http://www.totabc.org/corporateSite/participate/agm-summit/
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FOR INFORMATION CONTACT:
TOTA President & CEO
Tel: 250-860-5999 ext 216