Media Coverage Roundup Summer 2015

Through the efforts of Thompson Okanagan Tourism, Destination BC, sub-regional partners and Destination Canada, journalists, editors, producers and bloggers are pitched story ideas, hosted in region and then write and publish stories. These stories are referred to as earned media and have significant reach in many markets targeted by TOTA and Destination BC. Below you will find a Media Coverage Roundup Summer 2015 list of articles.

Winq – September 1 edition, 6 of the Best Grape Escapes, 2 pages, targeting the United Kingdom, Okanagan Valley coverage.

Rise Weekly – August 21 edition 7 pages, targeting greater Vancouver Chinese market, Kamloops, Sun Peaks and Sparkling Hill/Vernon coverage,

Canada City Post – August 21 edition, 4 pages, targeting greater Vancouver Chinese market, Kamloops and Sun Peaks coverage.

21CN – August 12 edition, 2 pages, targeting Guangdong, China market, Okanagan Valley coverage.

Beijing News – August 12 edition, 2 pages, targeting Beijing, China market, Okanagan Valley coverage.

gd.people.com.cn – August 12 edition, 2 pages, targeting Beijing, China market, Okanagan Valley coverage.

mp.weixin.qq.com – August 2 edition, 6 online pages, targeting Beijing, China, Davison Orchards and Sparkling Hill / Vernon coverage.

Gaga Lady Magazine – August 1 edition, 2 online pages, targeting Beijing, China market, Mission Hill Winery coverage.

Sina Weibo.com – August 1 edition, 6 online pages, targeting Beijing, China, Mission Hill Winery coverage.

Fun and Fancy – July 31 edition, 13 pages of images and text, targeting Beijing, China market, Sparkling Hill coverage.

express.co.uk – July 27 edition, Hidden Gems Top 10 Amazing Destinations, targeting the United Kingdom, Kelowna coverage.

www.163.com – July 14 edition, 9 pages of images and text, targeting Guangdong, China, Okanagan Valley, Summerhill Pyramid Winery, Tantalus Vineyards, Cedar Creek Estate and Monashee Adventures coverage.

www.sohu.com – July 2 edition, 1 page, targeting Beijing, China market, Okanagan Valley and Mission Hill Winery coverage.

Hamberger Abendblatt – June 20 edition, 4 pages, Cruise Through Canada’s Mountains, targeting German market, Rocky Mountaineer / Thompson coverage.

Berliner Morganpost – June 14 edition, 4 pages, Cruise Through Canada’s Mountains, targeting German market, Rocky Mountaineer / Thompson coverage

Wiener – June 1 edition, 9 pages, Journey of My Life, targeting Austria market, Rocky Mountaineer / Thompson coverage.

Freie Presse Online – May 5 edition, Catskiing in North America, 1 page, targeting the German market, Canadian Mountain Helicopter coverage.

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