Marketing

Marketing Archives

Interior Cascades Route 97 Touring Program Road Trip Map Guide and Website Update The 2017 Road Trip Map Guide is now in circulation. The TOTA team have been on the road distributing guides throughout North Central Washington and the Thompson Okanagan. Distribution continues throughout the Province at Visitor Centres. CanaDream RV travellers will now have […]

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Spring Content launched for Route97.net Content development continues with the launch of Spring Dreams the newest seasonal section of Route97.net. Spring content is highlighted by a series of “Route 97 Trails” including Rail Trails, Indigenous Experiences, Golf Trail, Local Flavours featuring the Ale Trail, Culinary Trail, Farmers Market Trail, Fruit Stand Trail and the Wine […]

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  Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities, click here Route 97 – Book NOW for 2017 Print Guide and Spring Digital Campaign Bundle! The Route 97 2016/17 Touring Program is TOTA’s flagship destination marketing initiative that promotes the entire region. This integrated marketing program includes exposure for your business […]

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Howard Grieve, Travel Trade and Media Specialist for TOTA manning the BC Lodging and Howard Grieve, Travel Trade and Media Specialist for TOTA manning the BC Lodging and Campground Association booth at the Seattle RV Show Feb 9 - 12, 2017

Thompson Okanagan Tourism Association and the BC Lodging and Campground Association teamed up to provide Seattle area residents with free camping guides and other promotional materials to help them plan their next visit to British Columbia. Howard Grieve, Travel Trade and Media Specialist for TOTA attended the 4 day event in Seattle manning a booth […]

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NEW Program Opportunities: BC Fresh Water Fishing Regulations Synopsis 2017 – 18 Coast Mountain Culture, Spring 2017 Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities, click here BC Fresh Water Fishing Regulations Synopsis 2017-18 Sales close February 18 The “BC Fishing Regs” has incredible reach! Largest angling publication in BC! Far […]

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NEW Program Opportunity:   Wine Tour Handbook Stay up to date with all Co-Operating Marketing Program Reserved Pool opportunities and to view all the 2016/17 opportunities:  http://totabc.org/programs/marketing/ 2017 Wine Tour Handbook The Wine Tour Handbook to British Columbia is very pleased to partner with the Thompson Okanagan Tourism Association (TOTA) to extend discounted rates and […]

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Be part of the Route97.net website which profiles road trips that feature all areas from the main artery of Highway 97 under the brand “Route 97 – Be Curious”. Regional Events Calendar — It’s FREE to post your event on the Route97 events calendar. For Businesses, Events or Organizations – Both Digital and Print Bundle […]

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Have a great winter product that you want us to promote?  We are in the process of launching our Wonder of Winter program designed to make sure visitors consider the Thompson Okanagan as a destination for the cooler months. Whether you’re a DMO or a business operator, we want to know what’s going on for […]

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Updates to the Thompson Okanagan Connector Visitor Centre located on Highway 97c are now complete. In December, TOTA applied for funds through Destination BC’s 2016 Innovation Fund improve overall accessibility within the centre. This project included the replacement of the Visitor Centre’s glass entrance doors to include a electronic handicap door opener and to ensure […]

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Route 97 Cooperative Marketing Opportunity Thompson Okanagan Tourism Association in partnership with the North Central Washington Economic Development District announce 2016/17 Cooperative Advertising Opportunities for Businesses and Communities. If you would like your own web page for your business or community on the Route97.net website or want to be in the 2017 print guide check […]

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The 2017 Kettle Valley Express media package has just been launched and sales are already well underway. For the 2nd year, Thompson Okanagan Tourism Association is proud to be partnering with this publication under the Destination BC Reserved Pool funding program. The Kettle Valley Express, is the most comprehensive publication available which assists in the […]

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Destination BC is happy to host any Festival and Event listings that are taking place in your community on HelloBC.com. It is a relatively simple process, and this document will clearly explain the process to you. Best of the all, it is completely free! Having the event listed on the website can help attract tourists […]

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We are excited to be sharing with you the details for the 2016 TOTA Annual Golf Tournament: Date: September 1st, 2016 Time: Shotgun Start 1.30pm Location: The Okanagan Golf Club, Bear Course Tournament website, registration details and sponsorship opportunities will be launched mid May. The 2016 TOTA Golf Tournament is for the 2nd year being […]

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The Thompson Okanagan Connector Visitor Centre, located on Highway 97c is getting a long overdue facelift! In December, TOTA applied for funds through Destination BC’s 2016 Innovation Fund improve overall accessibility within the centre. This project included the replacement of the Visitor Centre’s glass entrance doors to include a electronic handicap door opener and to […]

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Global Okanagan, Green Tourism Canada and Thompson Okanagan Tourism are excited to be presenting the opportunity to produce a series of Green Tourism 60-second vignettes for TOTA and Destination BC that will be airing on Global Okanagan, with the possibility for additional placement on BC-1 and other Global market stations. The Airtime Schedule and final […]

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Destination BC’s Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. Recently released are two research documents by Nancy Radman, Senior Researcher Destination BC. The documents are titled – Introduction to the Net Promoter Score […]

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Book your space today…“Our Story” is the official Thompson Okanagan lure guide targeting our  key travel trade, media and out of region consumer markets. Guide content aligns with the Thompson Okanagan ten-year regional tourism strategy. The 2016 guide will be a minimum of 44 pages with experience-based content, a comprehensive. Regional map which is designed […]

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The Caravan has now returned back to the Thompson Okanagan! After months of planning and organizing the TOTA team and its participating Stakeholders have now returned home from the Caravan event in  Seattle. CaravanFest, “A Curation of Thompson Okanagan Essentials” was the feature destination of Seattle’s Travel, Trips and Adventure GEAR Expo. This consumer show, […]

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2015 at the Visitor Centre started strong and continues to improve steadily. The Visitor Centre opened on the Thursday May 14, prior to the long weekend. We have seen significant increase in visitor volumes compared to last year and have remained consistent so far this season. 2015 Visitor Centre Monthly Visitor’s May: 1,903 June: 4,196 […]

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