CEO Message

CEO Message Archives

The world is on the move and means great things for our Tourism Industry.  No longer languishing behind oil and gas, the lumber industry and even the automobile sector, Tourism, has gained its rightful place on the podium. Provincially the numbers are impressive with British Columbia realizing approximately 19.7 million visitors annually, contributing $15.7 billion in […]

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Like everyone I have been closely watching the news of the flood situation that is currently affecting many parts of our region and province. The information is extremely concerning and in some cases quite devastating and in the days and weeks to come we will all need to work together to assist friends, neighbours and […]

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We hear much about how difficult it is to work with millennials, however as I have  frequently noted our experience in the TOTA office has been anything but challenging.  Our crew of energetic and enthusiastic under 35’s never fails to surprise and engage us.  There is no lack of motivation and drive in this group […]

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Now that I  have your attention…. I was taught never to vote…. unless I had taken the time to understand what the issues were and where the government I was about to cast my ballot for stood in relation to my concerns. I was taught never to vote unless I had listened to the candidates […]

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“I skate to where the puck is going to be, not to where it has been” – Wayne Gretzky. These thought provoking words are often quoted by Destination BC’s President and CEO Marsha Walden as our provincial tourism team strives to ensure that travel to British Columbia is elevated from consideration to selection by both […]

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This past week TOTA welcomed another bright young individual to the team, Theresa Schroeter! Visiting us for six months from Germany, her international perspective, propensity for languages and ambition for education make her an amazing addition. It is another example of the way in which millennials worldwide are taking new and unique approaches to learning, […]

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This is not the first time that I have mentioned the outstanding group of young people that joined the TOTA team last May as a result of federal funding but yet again they have absolutely shown me how very talented they are. While throughout our region there is a backdrop of spectacular scenery and incredible […]

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Remember some of the wild questions from when you were a kid, like “what has 7 legs and is covered in hair”? I’m not sure but is it crawling up your back…!!! Here is one for the adults… “what has 30 legs, 15 heads, represents 3,500 tourism stakeholders operating in excess of 15 of them […]

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Okay stop what you are thinking…… for all of you that were about to wish me well and thinking thank goodness that Mandziuk is gone…I have some very disappointing news…I’m still here! However we are sad to announce that a very familiar voice on the phone at the TOTA office is leaving us and tourism industry after a tremendous six […]

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What do all of the following names have in common…..Android, Blogger, Chromebook, Froogle, Gmail, Myactivity, Doubleclick and Youtube?  If you answered that they all are Google products you would be correct.  Of course that is only a small sampling when compared with the more obvious additional Google services that most of us use daily including […]

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If you remember those words it will likely conjure up a picture in your mind of Lily Tomlin as the telephone operator “Ernestine” which she brought to life on Rowan and Martin’s break out comedy show Laugh-In. Well we have definitely come a long way Ernestine! From party lines to land lines to mobile devices; […]

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Over decades we have seen countless examples of how partnerships between individual organizations, that share a like minded vision, can make significant impacts that might otherwise not have taken place. The Thompson Okanagan Tourism Association (TOTA), together with go2HR has seen first hand how beneficial partnerships can be.  In 2016, Arlene Keis CEO of go2HR, […]

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In previous years our region may not have liked being referenced as “Napa North” but I don’t think anyone is upset at the prospect of quickly becoming known as  “Hollywood North”. More and more the movie world is finding their way to the Thompson Okanagan thanks to the hard work of our Regional Film Commissioners […]

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Not everyone wants to escape winter with its crisp cold air and the cozy warmth that blankets you as you relax by an outdoor bonfire after a day of snowshoeing adventures. We learned firsthand through our friends at Southern Queensland Country Tourism in Australia the enormous marketing potential that snow and cold weather can really […]

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Whose foot doesn’t tap along when they hear the words …. CA-NA-DA (One little two little three Canadians) We love thee (Now we are twenty million) CA-NA-DA (Four little five little six little Provinces) Proud and free (Now we are ten and the Territories sea to sea) There are many of us, myself included, who […]

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There is  something refreshing and uplifting about the start of a New Year.  It is as if the magic stroke of the clock at midnight on December 31st changed everything. Briefly there is a clean slate,  a new start, a blank page on which words have not yet been written.  It often has us believing […]

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I can only suppose that if you are reading Manic Monday on this the 26th of December – Boxing Day in Canada – it is because you are done with visiting the relatives, tired of playing with the new toys and gadgets and hoping that you can sit quietly even for a few minutes to […]

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With the temperatures seriously dipping below zero for several days in a row it can only mean one thing…. Ice Wine!  Sitting warm and toasty in my car with the heated seats helping to take the chill out of my bones, my eyes wander to the bright lights on the surrounding hills, the significance of […]

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“Winter will be colder than normal, with above-normal precipitation and snowfall. The coldest periods will be in early and mid- to late December and mid- to late January, with the snowiest periods in early and mid-December and mid-January.” Farmers Almanac 2016/17 One of the most exciting times in the winter season is the opening of […]

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A large factor in realizing the full impact of creating remarkable experiences is having the available wifi for guests to readily “remark” and create the word of mouth advertising that is a key objective. Recently while traveling I have been subject to a vast array of wifi connections everything from a downtown city core which […]

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The woman was introduced as a Trail Blazer and over the course of the ensuing 30 minutes she spoke about how her organization, a Regional Tourism Organization similar to TOTA, had managed to bring together 3 councils, several levels of government, a number of Indigenous communities  as well as a variety of special interest groups […]

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